Author: Laura Perez Cagigas

Posts by Laura Perez Cagigas

Tokyo 2020: the power of social media and the Olympics

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The Olympic Games Tokyo 2020 A brief study on the Olympic Games The closing ceremony of the Tokyo 2020 Olympic Games took place on 8 August, an edition that has undoubtedly been marked by the current circumstances, but also by the weight of great moments and a large and active conversation on social networks. Thanks to social listening, we can measure those topics that have generated more negative or positive sentiment, those that have generated more interactions and mentions and how the audience has generally perceived the Olympic Games and its highlights. In this small general study, we have chosen

Spark Ads on TikTok: what are they and how do they work

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TikTok is trying new things. As news broke in the media that the platform was testing a Snapchat-like concept for stories, the platform unveiled Spark Ads. The global launch of this new form of advertising will allow brands to grow through real connections with the user community, elevating and sharing relevant native content. What is Spark Ads? According to TikTok for Business, this new type of ads is: “a new native-like ad display format. Brands will be able to promote their own organic videos and/or amplify creators’ content in an immersive, full-screen, auto-playing native video format.”  These videos will be

The Podcast: Why consider it and how to use it in marketing

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The podcast is here to stay. Increasingly embraced by well-known figures and professional media, this type of content is making the leap to anonymous individuals and also to large brands and agencies seeking to generate engagement in a non-invasive and qualitative way. Who said that radio was an endangered medium? Like others, the audio-only format has evolved, transforming and adapting to new user needs. According to a study conducted by the specialised platform Discovery Pods, 82.4% of podcast fans listen more than seven hours a week and 59% say they spend more time listening to podcasts than on social networks.

Why big brands hire Influencers

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Just like brands that have yet to make themselves known, large companies, although already established, need to remain top of mind for consumers, adapting to new forms of advertising and marketing as they emerge and evolve. This is why, as we mentioned previously in another of our articles, the importance of keeping up to date with Advocacy Marketing and, specifically, Influencer Marketing, is essential in the world of advertising. Influencer Marketing continues to be one of the most effective ways of reaching the target market for each product. Each profile offers unique characteristics that allow the brand to connect with

Gaming and marketing: a growing loving relationship

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Video games are everywhere. In the APP of your favourite clothing shop, which allows you to try on clothes with AR, in schools, in companies and in satisfaction surveys. Gaming is growing exponentially every year and occupies a large part of today’s popular culture on social networks. The gamer community also reaches a hard-to-reach target audience, young men belonging to generation Z and millennials. Today, gamification is extrapolated to virtually every aspect of life and now, those aspects of life are turning gaming into another form of marketing. Gaming & Fashion Major luxury clothing brands have jumped into the arms

How to measure the effectiveness of an Influencer

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  Influencer campaigns generate profits, that is undeniable. Influencer actions generate 11x times more ROI than traditional marketing actions. Moreover, in addition to this, BrandManic states that, according to its data, up to 92% of people are willing to trust personal opinions about brands, even without knowing the person making the recommendation. But this is not the only data supporting the benefits of profiled campaigns. According to Postcron and Grou, 94% of brand marketing teams that have used influencers for their campaigns consider it an effective strategy and the retention rate of customers gained through recommendation is 37% higher. As

In-Stream Ads by topic, the new Facebook feature

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If you’re talking to everyone, you’re talking to no one This is the premise of generic ads or content videos that do not have a clear target audience. Now this is going to change. Facebook continues to improve its technical features to help retailers and content creators maximise both their impact and their ability to optimise the audience they are targeting with their ads. Although still in beta, the platform has launched a new way to filter the type of video ads to be shown by topics, allowing for even more customisation of the user and potential consumer experience. Where

Advocate vs Influencer: What are the differences?

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What are the differences between an advocate and an influencer? Can they complement each other? Can someone be both? The best way to define the difference between advocate and influencer is to understand that an influencer can be an advocate but an advocate is not exclusively an influencer. A brand advocate is a person, customer, employee or organisation that shares a quote, comment or review about a company through their networks (social media, word of mouth, email) with no other incentive than their love for the brand. What value can each of these advocates bring to your brand? A brand

Most popular content on Instagram for your brand

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  Instagram is the king of social networks. There is still no doubt about this statement, as it is currently chosen by more than 1.2 billion users, the one that generates the most engagement and the one preferred by influencers, brands and users. On Instagram, 90% of users follow a brand, and shoppable posts can increase brand traffic by more than 2,600%. But, what content is most popular when it comes to brands? User Generated Content UGC is very popular on social networks and Instagram is no exception. Brands can and should take advantage of content generated by users and