For Samsung's Flip / Fold innovative line launch, we brought together relevant exponents of fashion in Colombia and the DO OVER LAB, Jbalvin's sister fashion brand. We launched a collection exclusively for SAMSUNG that we announced with a fashion film, inviting the most relevant media and influencers from the tech and fashion industry.
We developed an always on campaign with a curated selection of relevant influencers for GenZers, and we divided them into ambassadors and shakers.
YORN, the VODAFONE brand that works exclusively for young people between the ages of 14 and 25, is projected to be more than a telecommunications company. It is a platform to empower its users about their dreams and ambitions with the use of the best telecommunications technology in an accessible way.
Hold a physical event for the annual digital communication. With this experience, guests encountered the brand and its purpose: to break female stigmas. We drew up a strategy in moments: "audiovisual" to soak up the meaning of Kotex, "relationship" where together they intervened in a mural and "interactive" where they broke stigmas.
For the H&M 2021 Fall Men collection, we created a local influencer marketing campaign. We choose 4 influencers for the campaign and each one stands out in its own area; Rally Dakar, football, music and modelling. The influencers were asked to remember their childhood and fall memories.