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Welcome to SamyRoad, the influencer marketing agency you were looking for

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WHO
WE ARE

End to end data-based Influencer Marketing solutions to help top leading brands worldwide succeed in the new advocacy era.

We are the agency specialized in influencer marketing

We were born with the mission of being a business partner for our clients, combining data, strategy, creativity, implementation and measurement.

We leverage data from the Samy Intelligence suite, our proprietary technology offering that makes data-driven insight more accessible. More specifically, we use ShineBuzz, our Artificial Intelligence Technology to help analize and identify the right match among 42M KOL to carry out succcesful campaigns on social networks.

About us

We are the agency specialized in influencer marketing

We were born with the mission of being a business partner for our clients, combining data, strategy, creativity, implementation and measurement.

We leverage data from the Samy Intelligence suite, our proprietary technology offering that makes data-driven insight more accessible. More specifically, we use ShineBuzz, our Artificial Intelligence Technology to help analize and identify the right match among 42M KOL to carry out succcesful campaigns on social networks.

About us

WHAT WE DO

  1. Audience Identification
  2. Discovery & Recruitment
  3. Brand Affinity analysis
  4. Performance Prediction
  5. Strategy and Creative Concept
  6. Brand assets: influencer guidelines
  7. Negotiation, activation and PayRoll
  8. Amplification
  9. Measurement & Reporting
End to end Influencer Marketing Solution

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WHY
SAMYROAD

We have worked for more than 300 brands across 50 markets, with the ability to reach local, glocal and global talents, and we have historically delivered more than 2.000 successful campaigns around the world.

SEE WHY SAMYROAD

HOW WE DO IT

With over ten years of experience in Influencer Marketing and more than 2,000 campaigns behind us, at SamyRoad we generate highly qualified turnkey influencer marketing campaigns based on the right technology, the deepest know-how and the best creators.

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SUITE

Since 2013, at SamyRoad we have developed predictive property technology to generate end to end data-based influencer marketing solutions that help the top leading brands worldwide succeed in the new advocacy era.

NEWS

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Stay up to date with the latest trends and insights in the influencer marketing world.

  • Several content creators and entertainment personalities have joined the NFT craze. 

    People still struggle to understand NFTs, which continues to give the feeling that the majority who bet on them are looking more for speculation on the asset than for their benefit.

    World’s Famous NFTs

    Some of the most famous NFTs in the world are valued at millions of dollars and their main characters are becoming the new Mona Lisa of our time. 

    There are world-famous NFTs artists such as Beeple, a digital artist. He created a series of digital art called Everyday, where the artist created one piece daily. Beeple created an NFT by collecting the first 5 thousand and titled it; “Every day, the first 5,000 days.” This work was auctioned at Christie’s in March 2021 and reached 70 million dollars, becoming the most expensive NFT in history. 

    The Invisible Friends NFT collection created by Swedish artist Marcus Magnusson is becoming the most famous moving collectables in the digital world. Five thousand funny invisible friends with different characteristics, clothes and accessories.

    The Bored Ape Yacht Club collection has 10,000 NFTs with diverse characteristics, attributes and qualities, but one thing in common: they are all bored ape avatars. 

    And many other NFTs collections worth knowing about, are changing the blockchain scenario. 

    Source: https://invisiblefriends.io/

    What’s going on with these NFTs

    Until now, all the famous stories, books, movies, and characters that have made it in history go viral whenever you start to see all the merchandising. Disney opens a section at their park; you see T-shirts, mugs, posters, toys, and any merchandising you could imagine, and it all falls from a story. 

    Lately, we have spotted a slight change in how we commercialize a character or a story. We´ve seen the order of the events slightly shift, and we build our stories from an image instead of the other way around. 

    We´ve seen how gifs and emojis have developed their storyline; now, these new NFT characters are starting to do so. 

    We no longer need to write the story;  our image needs to be viral and the character in it.

    You can see it for yourself, how a bored ape with goofy glasses and a resting face has gone viral worldwide. 

    Source: The Bored Ape website

    The Bored Ape Fever

    Within the NFTs, the Bored Ape Yacht Club, or NFT monkeys, are possibly the best known. Many personalities have their monkey and highlight it on social media.

    But what’s next for the Bored Ape? 

    The possibility of turning the bored ape into a video game is one. It will be a play-to-earn game, a standard formula in recent times within the NFT world. The launch this past March 16 of ApeCoin, their cryptocurrency, with which they intend to enhance this title further. A style of games that consists of obtaining products with a monetary value, with the aim that we also add some money.

    Where are we going

    NFTs are no longer one only piece; they can be 100 different things or even a whole 360 campaign. NFTs are a new channel from which we can build a brand from scratch and a unique story to sell and commercialize. 

    It turns out that it is a central axis on which we can franchise and generate products from there. At Dogma, our fellow agency, one of the primary purposes is to manage and store the meta communities where these NFTs and the new 360 business model will live. 

    That is why the management of meta communities is crucial to be able to commercialize these new NFTs. 

  • Virtual Influencers are the new avatars that live on Instagram, TikTok, Facebook, Twitter, and different brands’ advertising campaigns. Over the last few years, virtual influencers have been a growing reality of internet interaction, and their influence is such that some of them have managed to collaborate with some of the world’s biggest brands.

    Although they are not real people, virtual influencers (an avatar created digitally) seek to create a community on social networks and show a lifestyle like anyone else.

    Brands collaborate with them to create advertising campaigns because of their continued growth and high engagement.

    NOT THE FIRST VIRTUAL INFLUENCER

    We tend to think that virtual influencers can separate us too much from reality when the truth is that we’ve been exposed to this fiction forever.

    We must remember that all the characters we’ve created through literature or the movies industry are virtual influencers.

    Imagine if Harry Potter was an influencer? How would his IG be? Which brands would he work with?

    Stories create characters for readers
    or viewers to interact with, fall in love or follow. They create communities and a lifestyle and even dictate trends; in other words, fictional characters were the first virtual influencers.

    44% of people have the same level of trust in a product when endorsed by a virtual influencer rather than a human influencer.

    WHAT ARE THE PROS

    The planned and implemented strategy behind each post or story of the virtual influencer encourages brands to work with virtual influencers because as well as being cheaper to work with, there is a reduced risk over working with a human influencer. The team behind each virtual influencer has full control of the narrative, deciding what brands they collaborate with, what the avatar should look like, what it publishes and its principles and values.

    Virtual Influencers could be less controversial than human influencers as avatars are less likely to receive negative comments, similarly for brands that use these influencers. We live in a cancel culture; anything an influencer says or does can have huge and lasting effects on an influential figure’s public perception so working with an influencer who aligns to the brand values is incredibly important.

    The virtual influencer content is highly customizable; there are endless possibilities for creative and seamless product integration. There is nowhere a virtual influencer cannot go and nothing they cannot do.

    Carlos Mendiola, associate director of the Department of Media and Digital Culture at Tec de Monterrey Campus Santa Fe, states that it may be irrelevant for brands if the influencer
    is an avatar. Brands are looking for someone who can engage with an audience and raise awareness about their products.

    Should brands create Virtual Influencers?

    Brands should be asking themselves whether they should start thinking about creating their avatar. This virtual character can represent them on social media and build a community like any other influencer.

    Today we can see quite a few brands that have already created a character in their likeness, a virtual influencer who shares all their values and aesthetics and intends to create a community.

    KFC’s fast-food brand transformed the iconic Colonel Sanders into a virtual avatar and used him for several campaigns as the new image. Like any other model, the new Colonel performs and acts within the brand’s values and creates a stronger bond with the KFC community.

    In South Asia, the fashion brand Puma launched a new campaign for their Puma Future Rider sneaker and created a virtual influencer for the campaign named Maya.

    Designed by UM Studio and Ensemble Worldwide, Maya’s personality evolves as her interests are built according to her interactions on social media, thanks to Artificial Intelligence.

    Prada is another example. They created
    their first virtual influencer named Candy
    to represent Prada’s aesthetic and values through their campaigns, building a stronger connection with their audience.

    These brands demonstrate that the future is within the virtual world; future generations, such as Gen Zs, believe in these new adaptations and feel comfortable creating a community around these virtual avatars.

  • “Avatars are a key building block for the future of personal identity in the Metaverse,”  said Adam Mosseri, Head of Instagram. 

    Said and done.

    Instagram has announced/released a new feature that is oriented to keep getting closer to the Metaverse. We are talking about its new avatars.

     The Metaverse is a big puzzle, still to be understood and defined, but these digital personas are the first part of the puzzle.

     Instagram Avatars are customizable 3D personas, and they can reproduce your physical features or reflect how you want to be perceived online.

    Adam Mosseri states that these avatars will be the virtual identity people will use to show up across the Metaverse – whether in an app built by Meta or any other company. 

    They are another forward step towards making the Metaverse a reality. 

    Who are these avatars?

    In the Metaverse, users will be able to interact with each other in a virtual environment. However, not everyone has access to a VR/ AR headset. Therefore, Meta has found its way of bringing a glimpse of Metaverse to its users in 3D avatars.

    These 3D avatars are functional, and users can customize them to be more aligned with their virtual identity. 

    Manish Chopra, Director and Head Partnerships at Meta, said, “Representations in the Metaverse should reflect the real world’s diversity. Avatars are just the first step toward enabling everyone to express themselves in their unique ways.”

    Source: Meta

    Why create your digital avatar?

    We see people comfortably talking to the camera, posing and feeling themselves, while we, on the other hand, can’t. Creating our avatar can help us confront this struggle and feel comfortable in front of the camera. Creating an avatar maximizes your creativity and freedom to be whomever you want. You can create a fictional character that does not depend on your physical barriers, just like when you are playing a video game, and you have to choose your skin. It encourages you to boost your creativity and develop new, breaking content beyond the physical world. 

     

    How can these avatars help your brand?

    The possibilities that an Instagram avatar will have for brands and advertisers is something that we will be able to assess in time. This inclusion of avatars has a lot to do with Meta’s attempt to enhance the Metaverse. Therefore, we can assume that Instagram avatar applications will follow this line. And trying to draw some conclusions, the avatar of a brand may become a communication channel for the brand with its customers. Suppose the avatar is sufficiently developed and capable of creating a loyal audience. In that case, it may replace some Instagrammers when promoting x-brand products or offering content. 

    However, it will be difficult for the avatar to supply the impartiality that flesh and blood Instagram is supposed to have when choosing what to tell us. 

    Everything that we choose to offer through the avatar of our brand will have to be measured because we run the risk that the public will finally assimilate our avatar as a mere customer service channel.





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