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Welcome to SamyRoad, the influencer marketing agency you were looking for

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WHO
WE ARE

End to end data-based Influencer Marketing solutions to help top leading brands worldwide succeed in the new advocacy era.

We are the agency specialized in influencer marketing

We were born with the mission of being a business partner for our clients, combining data, strategy, creativity, implementation and measurement.

We leverage data from the Samy Intelligence suite, our proprietary technology offering that makes data-driven insight more accessible. More specifically, we use ShineBuzz, our Artificial Intelligence Technology to help analize and identify the right match among 42M KOL to carry out succcesful campaigns on social networks.

About us

We are the agency specialized in influencer marketing

We were born with the mission of being a business partner for our clients, combining data, strategy, creativity, implementation and measurement.

We leverage data from the Samy Intelligence suite, our proprietary technology offering that makes data-driven insight more accessible. More specifically, we use ShineBuzz, our Artificial Intelligence Technology to help analize and identify the right match among 42M KOL to carry out succcesful campaigns on social networks.

About us

WHAT WE DO

  1. Audience Identification
  2. Discovery & Recruitment
  3. Brand Affinity analysis
  4. Performance Prediction
  5. Strategy and Creative Concept
  6. Brand assets: influencer guidelines
  7. Negotiation, activation and PayRoll
  8. Amplification
  9. Measurement & Reporting
End to end Influencer Marketing Solution

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WHY
SAMYROAD

We have worked for more than 300 brands across 50 markets, with the ability to reach local, glocal and global talents, and we have historically delivered more than 2.000 successful campaigns around the world.

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HOW WE DO IT

With over ten years of experience in Influencer Marketing and more than 2,000 campaigns behind us, at SamyRoad we generate highly qualified turnkey influencer marketing campaigns based on the right technology, the deepest know-how and the best creators.

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Since 2013, at SamyRoad we have developed predictive property technology to generate end to end data-based influencer marketing solutions that help the top leading brands worldwide succeed in the new advocacy era.

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NEWS

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Stay up to date with the latest trends and insights in the influencer marketing world.

  • Live shopping or social e-commerce happens on our social media platforms in real-time. How does it work? The brand or one of its influencers shares in real time what products are for sale, their benefits, and even the brand’s favourite products. It reminds us a bit of what we used to see back in time with telecommerce programs; the brand would deeply explain every product in each category. 

    Why should we consider using this tactic as a brand for holiday and after-holiday sales? 

    As mentioned in our “Consumer Trends 2022” report, by 2026, 60% of millennial and Gen Z consumers will prefer purchasing on social platforms over traditional digital commerce platforms. 

    TikTok, the pioneer in video format, is also a pioneer in live video formats.  Live shopping surfs this wave of video content, generating the most powerful bond with the audience.

    Live shopping brings closer the relationship between the brand and the influencer to the audience. When an influencer recommends a brand, customers experience real-time engagement with the brand. They believe the influencer, follow their recommendations and want what they have. Making it live gives the customer a chance to ask all their questions, get some inspiration and ideas and access the most authentic part of the brand. Thanks to this, customers shop smarter. 

    On the other hand, thanks to a live shopping experience, the influencer or the brand can give a more detailed review, giving the audience access to the behind-scenes of the brand. 

    This way they can learn about the values, their way of work and exciting and fun facts about the products. 

    “Nearly one-third of B2B and B2C organizations have included selling on social platforms as part of their digital commerce strategy — motivated by growing customer purchase activity on social channels. As e-tailers vie for market share, brands need to rethink the customer experience and how organizational design supports it.”

    Charles Ruyant Global Head of Performance at Thyga. State of Influencer 2022

    The impact of our influencers over live shopping

    Social e-commerce is expanding fast and is accelerating influencers’ effect on the retail industry by raising the competition. According to RetailDive, 72% of consumers buy and consume influenced by something or somebody they saw on Instagram. Social e-commerce is rapidly evolving, and brands seek to capitalise on all the purchase avenues available. Even McKinsey estimates that by 2026, live stream commerce sales could account for as 20% of all e-commerce. 

    As said in our State of Influencer 2022, Live shopping represents the ultimate expression of retail and Influencer Marketing. The main benefit of live shopping is that it creates an actual real-time shopping experience in which customers and brands become closer. Live shopping allows customers to interact directly with the brand via live Q&As over products. Live shopping is an opportunity to share product details, demos and the ones on sale at that specific moment. 

    If we prioritise our relationship with influencers, we will be on the correct path to building a successful live shopping experience for our audience. Influencers already have their audience, and it’s an audience that believes in them. So, since viewers are already interested in what the influencer has to say, brands have a smaller gap to close when motivating their customer’s purchase decisions. Use the power of your influencer over its audience correctly. 

    Watch out! Some platforms have new ideas for their live shopping experience!

    From YouTube to You

    Three YouTubers have come together to celebrate the holiday season on Youtube. Their mission? Promote beauty products in a stimulating cosy cabin in the woods. But unlike these YouTubers’ typical edited content, this collaboration is broadcasted live for their fans. Opening a new era for Youtube, this unique action “From Youtube to you” opens the holiday shopping season and the expansion of the platform to the live shopping format. 

    POG Picks

    Twitch is restoring its Pog Picks live shopping. Pog Picks, produced by Twitch’s Brand Partnership Studio and hosted by Twitch streamers, showcases products from editorial picks and brand sponsorships and encourages viewers to compete to win the products. 

    Types of POG Picks:

    There are many different types of POG Picks. Holiday Hive, a POG Pick in the US, is a live, interactive game show hosted by streamers sharing products from brand sponsors to inspire viewers to buy during Black Friday and Cyber Monday or other Holiday dates such as Christmas. 

    The POG Pick MultEHevers is a three-hour livestream in Canada featuring viewers predicting the winners of streamer challenges. Brands like Samsung, Chromebook, Doritos and the Source sponsored the MultEHvers. The Black Friday Battle Deal showcases products and head-to-head gaming, where viewers can win sponsor prizes, giveaways, and Twitch gift subscriptions.  

    TalkShopLive

    As we’ve seen in our State of Influencer Marketing 2022, TalkShopLive events statistically have three to nine times more sales than other online pre-orders with a 45% organic cart-to-purchase, so this new in-store experience makes total sense for the platform and the user. Now, the leading live shopping marketplace announces that it will offer customers the option for in-store pickup for the first time in partnership with Best Buy. The platform’s newest innovation eliminates costly shipping expenses while getting products to customers faster than any other live shopping marketplace. TalkShopLive’s in-store pickup is another step in creating a seamless shopping experience for live commerce consumers and connecting the retail landscape.

    Inspired by Amazon

    The Amazon in-app shop allows customers to discover ideas, explore products, and view content created by other customers, influencers, and brands they love. Just like a Tik Tok feed, Inspired features endless photos and videos that the user can swipe through, and once they see something they like, they can buy it with one click. This new in-app shop solves one of the biggest eCommerce websites, the absence of users. This new way of shopping will invite more customers to spend time on Amazon, though they will still have to compete with the other social media apps that offer more than just shopping experiences. 

  • Brands’ competition is at its peak during the holiday season, and the race has already started. 

    Over the last five years, holiday sales in November and December have averaged about 19% of total retail sales*, most of which were driven successfully by influencer marketing strategies. More precisely, 49%* of Christmas sales happen during Black Friday and Cyber Monday, but there’s still that 51%* will purchase all the Christmas gifts during the following month.

    Holiday influencer marketing campaigns are typically prepared well in advance to benefit from this crucial sales period.

    How to approach Holiday season campaigns

    From micro- to nano-influencer to macro-influencers, as a brand, you will see that the ones that click with your values and vision are the perfect fit for your campaign.

    Influencer Marketing has become a much more complex solution than it used to be. This is why we want to share the essential tips to succeed in the Holiday season campaign.

    Technology is there, then use it!

    Since 2013 at SamyRoad, we have developed predictive technology aimed at enabling brands to understand crucial variables such as Brand Affinity, an index that quantifies the affinity between the brand itself, the influencer and the audience, or the Content Affinity, which means the identification of the subjects with the highest volume of mentions and interactions through social listening.

    Be emotional and diverse, be authentic

    Influencer marketing is not just about finding the right influencer; we must remember that the message and the way we communicate are essential too. 

    Our target audience is slowly losing their capability of attention, it’s hard to accept, but it’s true: they feel overwhelmed. When you think of all the messages they see simultaneously, only the ones that reach their mind will succeed. 

    Entertainment is king

    Entertain your audience, and make it exciting for them while you keep the brand’s values on point.

    Stay away from the static world; try experimenting and introducing the video format to your campaigns. 

    Think out of the box

    Paid media must be part of your brand’s strategy to increase traffic, sales, and a conversation around your product and brand. You will reach your target and future audiences faster through paid media, especially if you use it accurately and truthfully. The more tools you can use for a more successful influencer campaign, the better outcome you will get from it. 

    It’s time to make a choice: consideration or performance

    It is essential that there is strategic planning in your influencer marketing campaign to be able to define an action plan that is aligned with what the brand expects to obtain from the campaign.

    That’s why as a brand manager you need to define what you expect to obtain from the campaign and whatever you decide it should be easily linked to any of these two goals: consideration or performance.
    Consideration campaigns in Holiday season

    Back to the basics. When you look for a higher consideration towards your brand, you need to either educate or re-educate your customers on all the benefits and features that your brand, products or services offer. Once your audience knows all these positive things about your brand, you need to ensure that they are aware of them during the purchase process and ready for any problem or urgency. 

    Here are the main tips to boost the consideration of your brand: 

    Be part of the influencer’s storytelling 

    As a brand, we cannot intervene as outsiders inside the influencer’s storytelling; you need to be part of it. It needs to feel natural, not an imposed collaboration. The more the brand lives inside the influencer’s story, the more the audience will believe in your brand. 

    Use your product to generate higher empathy in Holiday season

    Create content based on moments or situations the audience will experience in the coming days. Content that empathizes with the audience generates a greater bond with them. The more authentic and relatable content, the more your audience will listen to what you say. 

    Teach your audience how to use your product or when its best to use or consume it, especially for these special dates. 

    If you are in the  food industry, have your influencers cook the perfect Holiday season recipe with your product. If you’re in the makeup industry, have your influencers show how they will use your product for New Year’s Eve. 

    Explore the power of Hashtags

    Choose your format according to the medium you will use, and remember the power of hashtags. Using a hashtag that sticks throughout the campaign will make it easier for your audience to track you. It’s a way of organizing your content under the same folder. 

    Performance campaigns

    We’ve seen during black Friday how influencers not only shared a discount for specific brands but also shared which products they love from the brand. This helped users choose the product from the brand because their influencer uses it.

    Make the audience desire the product.

    The more the influencer leads and guides how to use and when to use specific products, the more the audience will feel like buying them.

    Guide the audience through the influencer

    Using a live format, having the influencer create live content and giving your audience a testimonial about specific products will help them decide and buy the product in less time. 

    Be accessible, always

    The more accessible the audience to access the products, the more traffic your website will get. Therefore make sure that your social media links to your website and your Instagram shop, and make your audience swipe up their favourite.

    “How to create the perfect influencer marketing campaign? Combining all the mediums and platforms we have and constantly reinventing ourselves through creative strategies. And by not living by the book and experimenting with different formats such as case studies, Ebooks, In-person events, podcasts, videos and other types of content.”

    Ricky Pombo Head of Brands & Campaign Strategy At Samy Alliance
  • It is undeniable that today’s creativity and advertising go hand in hand with social media platforms. The familiarity that this new way of targeting the consumer transmits has managed to achieve an even more significant impact in a short time than traditional media. However, is it worth it when it comes to generating content? The answer is no. Although the platforms have achieved excellent results in recent years, the truth is that the consumer needs new stimuli. The excess of advertising is becoming increasingly exhausting and is beginning to generate rejection among the audience.

    How to solve it? Brands are transparent; creativity must be the main ingredient for Influencer Marketing campaigns to be accepted naturally and organically. And the primary goal of campaigns with influencers is to generate brand awareness and increase engagement with their audiences. This has raised different debates within agencies about influencers’ participation in the creative process of campaigns. After all,  they know their followers and what works for them.

    Influencers as a creative part of the process

    It is impossible not to have heard of the latest advertising campaign for the Spanish food service start-up specializing in hamburgers: Vicio. A campaign around a play on words with the name of the competition (GOIKO) and the leading influencer (Jessica Goicoechea). 

    “This is the first campaign of this style that we carried out in Vice, and we wanted to be faithful to our style. Having Jessica as the first visible face of Vice could not make us more excited since we both share values and principles when it comes to communicating. At Vicio, we are natural and honest, and we like to define our style as “Elegant Flash”. We believe that our values fit perfectly with Jessica and with the content she creates”, points out its Co-founder and Co-CEO.

    This campaign is a clear example of how unity is strength since it meets all the requirements for success; creativity, innovation and ingenuity through its key protagonist, the influencer Jessica Goicochea.

    Influencers and creativity: the main characters 

    In addition to the Vicio campaign, we find other brands where the strategy spins around creativity, such as the Nutella campaign. In it, not only does creativity stand out, but also the correct choice of the protagonists to transmit the messages. Through “We have good things at home”, the campaign vindicates our land’s beauty, honouring our country’s unique landscapes thanks to its special edition jars. For this, the Samyroad agency created a strategy where everything took place in creating a space called “Casa Nutella”. A set of fun and educational activities were carried out by a group of influencers from different parts of the country, including Tania Llasera, Tomas Páramo, Alma Obregón and Barbesito, who transmitted the event through his Twitch account. This experiential event, where the influencers enjoyed different challenges related to our country’s landscapes and cooking, was a complete success thanks to the fact that it reached the audience in an organic, distinctive and creative way, providing value and content.

    These campaigns are clear benchmarks of how creativity in Influencer Marketing is, without a doubt, one of its cornerstones. With it, we not only manage to generate value in the audiences and position brands, but it also allows us to win over influencers when transmitting their messages. As we mentioned earlier, no one knows their followers better than they do, and nothing is more motivating for them than participating and being part of campaigns where they have a fundamental role and are listened to give their audience the quality content they deserve.

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