Tokyo 2020: the power of social media and the Olympics

The Olympic Games Tokyo 2020 A brief study on the Olympic Games The closing ceremony of the Tokyo 2020 Olympic Games took place on 8 August, an edition that has undoubtedly been marked by the [...]

TikTok is trying new things. As news broke in the media that the platform was testing a Snapchat-like concept for stories, the platform unveiled Spark Ads. The global launch of this new form of [...]

The podcast is here to stay. Increasingly embraced by well-known figures and professional media, this type of content is making the leap to anonymous individuals and also to large brands and [...]

Just like brands that have yet to make themselves known, large companies, although already established, need to remain top of mind for consumers, adapting to new forms of advertising and [...]

Video games are everywhere. In the APP of your favourite clothing shop, which allows you to try on clothes with AR, in schools, in companies and in satisfaction surveys. Gaming is growing [...]

  Influencer campaigns generate profits, that is undeniable. Influencer actions generate 11x times more ROI than traditional marketing actions. Moreover, in addition to this, BrandManic [...]

  If you’re talking to everyone, you’re talking to no one This is the premise of generic ads or content videos that do not have a clear target audience. Now this is going to change. Facebook [...]

What are the differences between an advocate and an influencer? Can they complement each other? Can someone be both? The best way to define the difference between advocate and influencer is to [...]

  Instagram is the king of social networks. There is still no doubt about this statement, as it is currently chosen by more than 1.2 billion users, the one that generates the most engagement [...]

TikTok is undoubtedly one of the biggest stars in social media. The Chinese platform is currently the second most popular platform for influencer marketing campaigns.