Why big brands hire Influencers

Just like brands that have yet to make themselves known, large companies, although already established, need to remain top of mind for consumers, adapting to new forms of advertising and [...]

Video games are everywhere. In the APP of your favourite clothing shop, which allows you to try on clothes with AR, in schools, in companies and in satisfaction surveys. Gaming is growing [...]

  Influencer campaigns generate profits, that is undeniable. Influencer actions generate 11x times more ROI than traditional marketing actions. Moreover, in addition to this, BrandManic [...]

  If you’re talking to everyone, you’re talking to no one This is the premise of generic ads or content videos that do not have a clear target audience. Now this is going to change. Facebook [...]

What are the differences between an advocate and an influencer? Can they complement each other? Can someone be both? The best way to define the difference between advocate and influencer is to [...]

  Instagram is the king of social networks. There is still no doubt about this statement, as it is currently chosen by more than 1.2 billion users, the one that generates the most engagement [...]

TikTok is undoubtedly one of the biggest stars in social media. The Chinese platform is currently the second most popular platform for influencer marketing campaigns.

With a meteoric rise to the top of the most downloaded iOS apps, Clubhouse is currently positioned as one of the social platforms with the most potential.

Twitch is, nowadays, one of the main platforms to take into account when carrying out an influencer marketing strategy

How many types of influencers are there? Which are the best profiles for my marketing strategy? Know the types of influencers are perfect for your brand