Key factor to meet Black Friday 2021

This 2021 has been a different year where the need for social distancing, the impending economic crisis and the existence of a more conscious consumer make brands rethink their strategies for [...]

The automotive industry has been one of the hardest hit by the pandemic. Not being able to go outside and working from home, vehicle purchases ceased to be a priority for many, leading to a [...]

How does this new technology impact sales? Find out the five keys that brands should deploy for Black Friday and Xmas campaigns. It is a reality that social media is a storefront that companies [...]

The phenomenon of big data (understood as the ability to generate, record, process, analyze and obtain intelligent information from a huge amount of data) is marking a before and after in many [...]

The Olympic Games Tokyo 2020 A brief study on the Olympic Games The closing ceremony of the Tokyo 2020 Olympic Games took place on 8 August, an edition that has undoubtedly been marked by the [...]

TikTok is trying new things. As news broke in the media that the platform was testing a Snapchat-like concept for stories, the platform unveiled Spark Ads. The global launch of this new form of [...]

The podcast is here to stay. Increasingly embraced by well-known figures and professional media, this type of content is making the leap to anonymous individuals and also to large brands and [...]

Just like brands that have yet to make themselves known, large companies, although already established, need to remain top of mind for consumers, adapting to new forms of advertising and [...]

Video games are everywhere. In the APP of your favourite clothing shop, which allows you to try on clothes with AR, in schools, in companies and in satisfaction surveys. Gaming is growing [...]

  Influencer campaigns generate profits, that is undeniable. Influencer actions generate 11x times more ROI than traditional marketing actions. Moreover, in addition to this, BrandManic [...]