Advocate vs Influencer: What are the differences?

Date: June 11, 2021

Brand Advocate vs Influencer
Brand Advocate vs Influencer

What are the differences between an advocate and an influencer? Can they complement each other? Can someone be both?

The best way to define the difference between advocate and influencer is to understand that an influencer can be an advocate but an advocate is not exclusively an influencer.

A brand advocate is a person, customer, employee or organisation that shares a quote, comment or review about a company through their networks (social media, word of mouth, email) with no other incentive than their love for the brand.

What value can each of these advocates bring to your brand?

A brand advocate or “brand ambassador” represents your brand, shows their support and can even influence the purchasing decisions of their “followers”. Everyone has the ability to recommend your brand. They all generate new business.

Customers

Happy customer
Happy customers are great advocates and brand ambassadors

The customer is the most important advocate to consider, as they can be your biggest supporter or your biggest fan. The real value provided by the visibility a customer gives you in networks is essential to generate brand advocacy.

If they choose your product or services and love your company, they will go beyond all expectations when it comes to recommending the brand to family, friends, acquaintances and followers.

Employees

Happy employees are essential brand ambassadors
Happy employees are essential brand ambassadors

It is essential for a brand to work on the wellbeing of its employees and to make them proud to be part of it, as the way a company treats its employees is a reflection of the company and has a real impact on its audience.

Happy employees are the best ambassadors, they are passionate about where they work and show genuine love for the brand.

Influencers

Influencers as brand advocates
Influencers as brand advocates

If you’re on social media, chances are you’ve already seen a product on an influencer’s social network. Influencers can be, on the one hand, famous people with many followers on different social media platforms. On the other hand, niche influencers have fewer followers but have a big impact on their communities.

If you want to know about the different types of influencers, just take a look at our article about it: Types of Influencers. Learn about all of them. Each influencer is different and, depending on what we are looking for for our product, one or another profile is recommended.

As I mentioned before, influencers can be brand ambassadors, not only through influencer marketing, but also through their organic reviews. An influencer is like any other consumer, but with an exponentially larger audience, which presents an advantage when it comes to giving visibility to a brand. 

An influencer does not only generate an advertisement, but also when content is perceived as such it can have a negative impact on consumers.

As consumers evolve, connecting with them through influencers requires a constant evolution and requires a more personal and creative approach to give meaning to the message you want to convey.

Want to know more about the Advocacy Marketing?

At Samy, our alliance of agencies to which SamyRoad belongs, we are specialists in Brand Advocacy Marketing and influencer marketing. If you want to know more about it and how we can help your brand, do not hesitate to contact us.

SamyRoad: Influencer Marketing Agency of the year by SCOPEN

Date: February 15, 2024

Category: Uncategorized

Scopen, a consulting firm specialized in marketing and communication, has named us SamyRoad as the “Influence Marketing Agency of the Year”. Additionally, the agency has been recognized as the most attractive and best perceived in the market, as well as the second most known and the most exemplary, according to the perception of the main agencies and professionals in the sector. We’ve kicked off the year with a bang, as being named the “Influence Marketing Agency of the Year” in the 1st edition of Scopen’s annual report aimed at “Influence Marketing Scope”, a leading consultancy in research and analysis of

Influencer Marketing Over the Decade:

Date: December 4, 2023

Influencer Marketing Over the Decade: A Transformational Journey Over the past ten years, influencer marketing has undergone a fascinating metamorphosis, evolving from an emerging phenomenon to an essential element in brand marketing strategies. Ultimately, we’ve come to understand that the best approach is to make every impact count, guiding the evolution of education on influencer marketing in parallel with platforms and audiences. From Creators to Storytellers In its early stages, influencers were primarily seen as creators of visually appealing content. However, the last decade has witnessed a profound transformation, with influencers becoming true storytellers. According to data from a GlobalWebIndex

Revolutionizing the Music Industry: TikTok’s version of “hits”

Date: November 15, 2023

Category: Influencers

As we all know to this point, TikTok has settled as a cultural phenomenon and a powerhouse in the world of social media. The platform’s influence on Gen-Z’s behaviour is remarkable, and has affected the way entertainment is perceived. Even for something as big as the music industry it has become increasingly evident, with many artists and content creators adapting themselves to cater to the tastes of “TikTok Generation”. As indicated for both artist and listeners, TikTok is now the preferred for discovering everything, even music and this is making content creators reshape themselves and, at the same time, the