• Spark Ads on TikTok

    TikTok is trying new things. As news broke in the media that the platform was testing a Snapchat-like concept for stories, the platform unveiled Spark Ads.

    The global launch of this new form of advertising will allow brands to grow through real connections with the user community, elevating and sharing relevant native content.

    What is Spark Ads?

    According to TikTok for Business, this new type of ads is: “a new native-like ad display format. Brands will be able to promote their own organic videos and/or amplify creators’ content in an immersive, full-screen, auto-playing native video format.” 

    These videos will be able to be placed as In-Feed or TopView ads in the “For You” feed, among user-generated content. 

    With its launch, the platform aims to create a unique solution for brands to consolidate their presence in a natural and unobtrusive way. Spark Ads is based on the idea of starting conversations and aims to increase interactions between brands, creators and the community.

    How does it work?

    They are a native advertising format that allows you to run ads using your own TikTok account or a content creator’s account with their permission.

    Within the TikTok Ads Manager, Spark Ads only allow the following targets and products: 

    • Auction Ads: Reach, video views, engagement (Beta), traffic, conversion and app install targets.
    • Booking Ads: Reach and Frequency (Beta)

    If we talk about how Spark Ads look, we are talking about organic videos belonging to an existing TikTok account (commercial, creator or normal user). 

    In terms of specifications, there are no creative restrictions whatsoever in terms of video appearance, resolution, file type, etcetera. Basically, as long as the video is already published, it can be a Spark Ad.

    What can you do with Spark Ads?

    This ads allow brands to amplify existing organic videos that match their campaign objectives. Brands can now leverage creative content and connect with creators to help them bring their products and services to life. 

    In this sense, brands looking to build a strong content strategy can amplify original creative videos through Spark Ads.

    In addition, they can also increase community engagement with Duo-enabled features, making it easier to create more creative stories.

    Spark Ads enables brands to create more lasting and authentic connections in the community, while delivering sustainable and impactful business value. 

    With them, brands can track trending content and support other great campaigns. To acquire first-party data, TikTok uses pixels, though users must opt-in on iOS.

    What are the benefits of this kind of ads?

    There are several points highlighted by the platform that show the value of Spark Ads.

    It is a sort of hybrid format between ads and organic content that helps brands to be perceived as native and authentic TikTok brands thanks to its 100% native in-feed format and to the fact that it provides a better experience, generating greater trust through real accounts, with all the benefits that this entails.

    Not only that, but TikTok points out that Spark Ads can generate lasting marketing impact. These ads drive traffic to a profile rather than a landing page, generating long-lasting connections and being a starting point for creating communities and building culture within the platform.

    According to data provided by TikTok, with Spark Ads (if we are talking about the auction mode), we see a notable increase in performance in:

    • Video viewability metrics: 58% increase in 2-second VTR, 66% increase in 6-second VTR and 30% increase in video play rate compared to nother kind of ads. 
    • Engagement metrics (Beta): 170% increase in % of paid comments, 100% increase in % of engagement and 222% increase in % of likes compared to non-Spark ads. 
    • Conversion metrics: 42% increase in immediate CVR compared to non-Spark ads. 
    • Cost metrics: 35% decrease in 2-second CPV, 39% decrease in 6-second CPV compared to non-Spark ads. 

    Want to learn more about how to create an engaging, natural and organic strategy for your brand?

    SamyRoad is part of Samy Alliance, where we are experts in digital marketing, offering 360 solutions that are tailored to our clients’ needs.

    If you need help or want more information, don’t hesitate to contact us.

  • Podcast and Marketing

    The podcast is here to stay. Increasingly embraced by well-known figures and professional media, this type of content is making the leap to anonymous individuals and also to large brands and agencies seeking to generate engagement in a non-invasive and qualitative way.

    Who said that radio was an endangered medium? Like others, the audio-only format has evolved, transforming and adapting to new user needs. According to a study conducted by the specialised platform Discovery Pods, 82.4% of podcast fans listen more than seven hours a week and 59% say they spend more time listening to podcasts than on social networks.

    A podcast can accompany the user on a journey, while commuting or travelling to the other side of the world, while working or doing some kind of chores, or simply in their free time. And this is also useful for brands, especially because it is sought-after content that is consumed with a very high degree of interest, something that is in short supply in the age of the attention economy and dual screens.

    Whether creating a podcast as branded content or simply advertising on one, companies can benefit from this rising trend. What’s more, 55.6% of respondents say they have purchased a product after hearing about it on a podcast. 

    This type of content can be found on multiple platforms, notably Spotify and Audible (Amazon), with paid, freemium or free formats. All of them offer content of all types and topics, creating the possibility of reaching more general or specific targets.

    According to Statista data, in 2019, the top 5 podcasts with the highest revenue were, at an international level: The Joe Rogan Experience, hosted by Joe Rogan himself, comedian and former athlete, My Favorite Murder, belonging to the popular True Crime theme, The Dave Ramsey Show, a Morning Daily Show, Armchair Expert, hosted by actor Dax Shepard, a talk show with a touch of comedy, and The Bill Simmons Podcast, with content focused on basketball.

    Coffee break and podcast

    Why is it important to consider the podcast when creating a digital marketing strategy?

    Podcasts are considered, according to a Comscore study, to be the least intrusive form of digital advertising. They also have the ability to forge a greater sense of intimacy between the presenter and the listener, and this intimacy creates a feeling of trust.

    Approximately 80% of listeners have reacted to hearing announcements introduced by a podcast host, whether it be researching a product or service, connecting with a brand on social media, discussing it with a friend or making a purchase.

    Listeners are also more receptive when listening to podcasts because this type of content captures attention in a way that other media cannot. 

    As noted above, many consumers play podcasts in the background while multitasking, but still absorb the information. “60% of our audience says they tune in to podcasts for education,” Spotify reports, “and two out of three podcast listeners give them their full attention.

    Different ways to advertise on a podcast:

    • Pre-Roll: this is the announcement that appears at the beginning of a show. It is usually announced by the presenter or another voice, and it makes it known that the episode or podcast is sponsored by a specific brand.
    • Mid-Roll: once the first half of the podcast has finished, approximately, there is an intermission in which the presenters introduce announcements, take a break or simply take a moment to thank the sponsors for their collaboration with the podcast.
    • Post-Roll: at the end of the episode, or at the end of each episode if it is always the same sponsor, during the farewell they take the opportunity to thank the sponsor for their support.

    This is not the only way to create announcements or sponsorships within a podcast, there are several different styles of announcements including the following:

    • Announcements narrated by the host of the podcast: when it is the hosts and/or regular contributors to the podcast themselves who carry out the announcement, a sense of credibility and trust is generated.

    These types of announcements are close to the “shout-out” or endorsement of a brand by a public figure. They can be scripted or completely improvised by the presenter and always follow the dynamics of the podcast in a natural way.

    • Hybrid or produced commercials: this type of commercials are introduced as a wedge within the show, and are often given a lead in advance. They tend to attract attention because they are accompanied by music or sound effects and are usually narrated by a voice other than that of the presenter/presenters.
    • Branded Podcasts: nowadays, the best way to generate content on various platforms is through sponsored content. The fact that a brand itself, without being invasive, generates interesting content or that content is generated with the excuse of being sponsored is successful, as it does not force an advert on the audience and it is interesting content regardless of whether it is sponsored or not.

    This type of sponsorship goes beyond a simple thank you from the presenters. The brand can be the creator, with the contributors belonging to the brand or simply by embedding the content within their other networks or domains, clearly showing, thanks also to the style, that they are the owners of the content.

    We can help you

    Today there are many types of native advertising, branded content and digital marketing elements adapted to different social platforms, reaching audiences in a less intrusive, more organic and honest way.

    At Samy we are experts in 360 solutions for your brand. If you have any questions or curiosity about how we can help you, don’t hesitate to contact us.

  • Big brands and influencer marketing

    Just like brands that have yet to make themselves known, large companies, although already established, need to remain top of mind for consumers, adapting to new forms of advertising and marketing as they emerge and evolve.

    This is why, as we mentioned previously in another of our articles, the importance of keeping up to date with Advocacy Marketing and, specifically, Influencer Marketing, is essential in the world of advertising.

    Influencer Marketing continues to be one of the most effective ways of reaching the target market for each product. Each profile offers unique characteristics that allow the brand to connect with a particular type of consumer.

    What is the need for a brand to collaborate with an influencer?

    Brands need to approach and connect with their audience in a subtle way, avoiding invasive marketing techniques and obsolete commercial messages. They also need to humanise their brand and present themselves as beneficial to their target audience.

    Consumers are better informed than ever before and they also care more about receiving real, honest and more personalised advertising than traditional marketing.

    Big brands have a reputation for being somewhat detached from the reality that surrounds them and having the help of profiles that humanise them is essential nowadays to carry out effective advertising.

    An influencer marketing campaign can provide everything that big brands have been losing over the years, the credibility of customers and potential customers, visibility in front of their target, loyalty and engagement generating a sense of community.

    Why is the figure of the influencer important?

    An influencer brings the experience of using the product, the personal touch to the content created and the charisma of a person that a neutral advertisement cannot provide to a brand.

    It is important to know how to choose the right profile for the campaign to be effective, which is why agencies specialised in influencer marketing are a key element in this type of campaign. 

    Using profiles that really generate engagement, knowing who has among their followers the target that the company is looking for and being able to create campaigns that follow the branding line of companies, especially large and consolidated companies, is essential to carry out an efficient campaign.

    We can help you

    At SamyRoad we are experts in influencer marketing campaigns and we have been working for years with big brands to help them to keep positioning themselves while maintaining the values that define their brand. We also provide, as part of Samy, proper expertise in Advocacy Marketing through our 360 grades solutions.

    If you want to know more, do not hesitate to contact us.

  • Gaming: Fortnite Switch

    Video games are everywhere. In the APP of your favourite clothing shop, which allows you to try on clothes with AR, in schools, in companies and in satisfaction surveys.

    Gaming is growing exponentially every year and occupies a large part of today’s popular culture on social networks. The gamer community also reaches a hard-to-reach target audience, young men belonging to generation Z and millennials.

    Today, gamification is extrapolated to virtually every aspect of life and now, those aspects of life are turning gaming into another form of marketing.

    Gaming & Fashion

    Major luxury clothing brands have jumped into the arms of entertainment technology to present their collections and exclusive collaborations in games with a strong presence on different platforms.

    Gucci presented its collection in the Sims4, Animal Crossing triumphed and Tommy Hilfiger decided to present an exclusive winter collection by creating its own island for people to visit, Balenciaga created its Fortnite skin and Burberry, taking advantage of the popularity of the Chinese game Honor Of Kings, carried out a virtual catwalk with the game’s characters as protagonists.

    Moreover, eSports are replacing classic sports in terms of popularity, with professional teams having partnerships with brands such as Armani, Adidas, Fila, etc.

    The new influencers:  streamers and gamers

    If we continue to focus on the fashion industry we find Willyrex’s collaborations in Spain with the Springfield brand, launching his own clothing collection. On an international level, the collection of Ninja, the most popular American streamer on an international level, with Adidas stands out without a doubt.

    In addition, professional LoL player Rekkles, a member of the G2 team, one of the most popular gamers today, has been chosen by Polo Ralph Lauren as one of the faces to advertise its Wimbledon line.

    The home of Ibai, the Spanish streamer with one of the most remarkable careers today, collaborates with so many brands that it’s almost impossible to keep up. Endesa, Dominos, Colacao, Grefusa, are just some of the big companies that have decided to support the group of streamers.

    Fortnite everywhere you look around

    The Fortnite phenomenon is related to absolutely all kinds of brands and collaborations.

    One of the most outstanding actions carried out during 2020 have been the concerts of international stars such as Marshmello, JBalvin or Travis Scott, which broke records, achieving 27 million viewers.

    In addition, another of Fortnite’s advantages are the exclusive skins, which allow users to customise their character. Many brands, especially those in the entertainment industry, have found an advantage in this, creating their own popular skins for users.

    Football teams, Marvel, Star Wars, DC Comics, TheGrefg, Ninja, Mashmello, are just some of the brands (and characters) that have their own skin or collection of skins within Fortnite, highlighting the popularity of the video game internationally and the importance of positioning themselves in front of it.

    Experts in digital marketing

    At Samy we are experts in digital marketing and we can help your brand to position itself in different ways within the gaming industry. From our agency Share, we have launched a whitepaper on the growing importance of the industry.

    In addition, SamyRoad, as experts in influencer marketing, can help you find the perfect campaign with industry-focused profiles.

    If you want to know more or are curious to see what we can do for you, don’t hesitate to contact us.

  •  

    Data metrics on Influencer Marketing

    Influencer campaigns generate profits, that is undeniable. Influencer actions generate 11x times more ROI than traditional marketing actions. Moreover, in addition to this, BrandManic states that, according to its data, up to 92% of people are willing to trust personal opinions about brands, even without knowing the person making the recommendation.

    But this is not the only data supporting the benefits of profiled campaigns. According to Postcron and Grou, 94% of brand marketing teams that have used influencers for their campaigns consider it an effective strategy and the retention rate of customers gained through recommendation is 37% higher.

    As with other types of marketing campaigns, knowing the right way to do it and knowing how to choose the right influencer is essential. But how do you know if your profiling campaign has been successful?

    The key lies in the ability to know how to read the numbers, to have the real data of the profiles and to find the one that best suits our needs.

    Choosing the right profile

    There are many types of influencers, so many that we dedicated an article on the subject in this blog. Depending on the campaign we want to launch, it will be necessary to have a specific profile, defined by its style, audience, number of followers, among other things.

    Although at first glance it does not seem too complicated a task, it is advisable to have expert help, as sometimes a profile can be considered as the perfect one for the presentation of a product, when in reality the target audience is among the followers of another type of influencer.

    One of the most effective ways to find out who is really talking about us and to discover if we have our target is through Social Listening. Research also helps to know the type of insights that are useful to generate the right content.

    Getting to know the influencer’s approximate figures

    Not everything is about the number of followers. There are many influencers who have a large number of followers but do not generate the desired engagement for our campaigns.

    Furthermore, depending on the action we want to carry out, our objective may be to reach a more niche audience, so the search for profiles with large numbers is not always the best.

    At SamyRoad we have our own tool for finding the right profiles, Shinebuzz, and we can find out the real effectiveness of these influencers and monitor the campaign from start to finish to find out the real efficiency of the campaign.

    Find out the real numbers of your campaign

    It is important to know the real interactions, views and impacts of the content generated during the campaign to really know if it has been effective. Influencer marketing must be, like traditional marketing, a marketing supported by data.

    To get to this type of information it is necessary to have help, through agencies or experts who are used to dealing with profiles, and also to understand how to read them.

    Need help with your influencer marketing campaign?

    At SamyRoad we have been working in influencer marketing for years, we have helped more than 200 brands and we have our own measurement and tracking tool to know the performance of different profiles, and to help you find the right ones.

    If you want to know more about the topic or how we can help you contact us.

  • Image credit: Will Francis

    If you’re talking to everyone, you’re talking to no one

    This is the premise of generic ads or content videos that do not have a clear target audience. Now this is going to change.

    Facebook continues to improve its technical features to help retailers and content creators maximise both their impact and their ability to optimise the audience they are targeting with their ads.

    Although still in beta, the platform has launched a new way to filter the type of video ads to be shown by topics, allowing for even more customisation of the user and potential consumer experience.

    Where can I add them?

    These ads can appear before, during or after the video, or even be static images that accompany it. The minimum time an ad can be shown in a video with automation enabled is 30 seconds, if it is a static image, and 45 seconds if it is a video.

    In order for a content creator to be eligible to add this type of ad, they must have a series of minimum requirements: 10,000 followers or more, 600,000 total minutes with views in the last 60 days, with at least 60,000 minutes of their live videos viewed and a minimum of 5 active videos on their page.

    With ad automation and the algorithm, the platform is trying to get closer to optimising the ads it displays. In this case, Facebook’s ad auction system detects the best time to show an ad to the user.

    In order to choose the best type of ad to show on the videos you need to have some things in consideration:

    • Before the video: These ads, showed before the video, are targeted for users actively searching for an specific content. More views equal more payments for the creator of the content where the ads are showed.
    • During the video: This kind of ad is perfect for videos with natural breaks. Most of the videos are discovered in the news feed of the platform, we recommend creators to schedule their content to show ads during the video.
    • Image ads: these ads are static images displayed below the content. They are perfect for videos where it’s difficult to insert publicity.
    • After the video: This kind of ad can be shown to viewers who did not see ads before the video or image advertising.

    What else is new?

    This is not the only new feature the platform is introducing for advertisers, as it is also currently testing sticker ads that creators and advertisers will be able to add to their stories.  This type of advertising will allow creators to monetise their Facebook stories, receiving part of the profits generated by these stickers.

    In addition, Instagram, a platform owned by Facebook, is testing Reel ads. These ads can be a maximum of 30 seconds and will allow users to comment on them, like, view, save, share or skip them.

    There are undoubtedly many new features coming to the different social networks that will help brands and creators to maximise their advantages and optimise their content.

    Want to know more?

    In SamyRoad we are experts in social networks, if you want to know how we can help you do not hesitate to contact us.

  • Brand Advocate vs Influencer

    What are the differences between an advocate and an influencer? Can they complement each other? Can someone be both?

    The best way to define the difference between advocate and influencer is to understand that an influencer can be an advocate but an advocate is not exclusively an influencer.

    A brand advocate is a person, customer, employee or organisation that shares a quote, comment or review about a company through their networks (social media, word of mouth, email) with no other incentive than their love for the brand.

    What value can each of these advocates bring to your brand?

    A brand advocate or “brand ambassador” represents your brand, shows their support and can even influence the purchasing decisions of their “followers”. Everyone has the ability to recommend your brand. They all generate new business.

    Customers

    Happy customers are great advocates and brand ambassadors

    The customer is the most important advocate to consider, as they can be your biggest supporter or your biggest fan. The real value provided by the visibility a customer gives you in networks is essential to generate brand advocacy.

    If they choose your product or services and love your company, they will go beyond all expectations when it comes to recommending the brand to family, friends, acquaintances and followers.

    Employees

    Happy employees are essential brand ambassadors

    It is essential for a brand to work on the wellbeing of its employees and to make them proud to be part of it, as the way a company treats its employees is a reflection of the company and has a real impact on its audience.

    Happy employees are the best ambassadors, they are passionate about where they work and show genuine love for the brand.

    Influencers

    Influencers as brand advocates

    If you’re on social media, chances are you’ve already seen a product on an influencer’s social network. Influencers can be, on the one hand, famous people with many followers on different social media platforms. On the other hand, niche influencers have fewer followers but have a big impact on their communities.

    If you want to know about the different types of influencers, just take a look at our article about it: Types of Influencers. Learn about all of them. Each influencer is different and, depending on what we are looking for for our product, one or another profile is recommended.

    As I mentioned before, influencers can be brand ambassadors, not only through influencer marketing, but also through their organic reviews. An influencer is like any other consumer, but with an exponentially larger audience, which presents an advantage when it comes to giving visibility to a brand. 

    An influencer does not only generate an advertisement, but also when content is perceived as such it can have a negative impact on consumers.

    As consumers evolve, connecting with them through influencers requires a constant evolution and requires a more personal and creative approach to give meaning to the message you want to convey.

    Want to know more about the Advocacy Marketing?

    At Samy, our alliance of agencies to which SamyRoad belongs, we are specialists in Brand Advocacy Marketing and influencer marketing. If you want to know more about it and how we can help your brand, do not hesitate to contact us.

  • Popular content for brands to post on Instagram

     

    Instagram is the king of social networks. There is still no doubt about this statement, as it is currently chosen by more than 1.2 billion users, the one that generates the most engagement and the one preferred by influencers, brands and users.

    On Instagram, 90% of users follow a brand, and shoppable posts can increase brand traffic by more than 2,600%. But, what content is most popular when it comes to brands?

    User Generated Content

    User Generated Content on Instagram

    UGC is very popular on social networks and Instagram is no exception. Brands can and should take advantage of content generated by users and customers. It’s real, honest content and shows the real consumer reception of your product.

    Behind-the-scenes Shots

    Behind-the-scenes shots is a popular content on Instagram

    People are curious by nature, a behind-the-scenes is always a good way to show how work is done and to show things never seen before by the user. Behind-the-scenes videos always generate great impact and interest no matter what you are talking about.

    Teaser Product

    Teaser your products

    Without a doubt, teaser content is a classic. Creating buzz by generating teaser posts to present a product is always a good idea. It increases engagement, people will want and try to find out what it is, especially if the teaser content is well done.

    Real-time Trends

    Keep it up with trends! Generating content following real-time trends is a must in social media. It is essential to have a good social listening strategy to know what is happening and always keep in mind the challenges and types of content that are popular at any given moment.

    Carousel Posts To improve your Information Sharing

    Data, tips or lists of information and curiosities are becoming more and more popular. People like to be informed in a quick way and this kind of information pills generate interest and curiosity. It is a very popular style of branded content.

    Memes are Taking Over

    Memes are popular content on Instagram

    Don’t be afraid of corporate memes! Although Twitter is the main social network for this humorous content, many are already taking up the format on Instagram. Branded content memes are becoming increasingly popular, but it is important to know how to use them correctly.

    Branded AR Filters

    Instagram filters never go out of fashion. They are easy to create and people like them, especially if they are absurd. A brand can create filters to promote items, that are just for fun or that serve to generate a challenge.The options are varied, you just have to be bold.

    Do you need help with your Instagram strategy?

    In SamyRoad we are experts in social media and influencer marketing, if you are curious to know more or want to know how we can help you, do not hesitate to contact us.

  • The best Tik Tok Content

    TikTok is undoubtedly one of the biggest stars in social media. The Chinese platform is currently the second most popular platform for influencer marketing campaigns.

    TikTok currently has 689 million monthly active users globally. These users spend an average of 52 minutes a day on the app, with 90% of them logging in daily.

    The platform has generated a global boom, being available in 155 countries and in a total of 75 languages.

    What is the content that engages users?

    Although at first glance it may seem a rather restricted format, being only short videos, many types of content can be created on Tik Tok. Here are some of the most popular:

    Social Media Challenges:

    Challenges are the most viral content on social media. They generate global trends, work internationally and help increase the number of followers if done well.

    A good example of this type of challenges is “Flip the switch”, which has even been done by SNL itself.

    @nbcsnl𝗙𝗹𝗶𝗽𝗽𝗲𝗱 𝘁𝗵𝗲 𝘀𝘄𝗶𝘁𝗰𝗵.♬ Nonstop – Drake

    Videos based on trending hashtags:

    Most popular categories on TikTok Worldwide according to Statista

    It is essential to know the most popular hashtags of the moment to generate attractive content for our target. In TikTok, this type of content often varies according to the challenges, trends and markets, however, they tend to follow a similar line.

    In the graph that accompanies this text, from a Statista study, we can see the most popular content categories on TikTok at an international level, calculated according to the number of views per hashtags.

    In addition, to find out which content is the most popular in different parts of the world, you can consult the trend reports generated by the platform itself, divided by market, to also find out the differences between them: Our TikTok Trend Report is here: Discover What’s Next | TikTok For Business 

    Dance videos are the most popular content:

    TikTok dances are very popular within the platform

    If there is one thing TikTok is known for, it is its dance and choreography videos, content that remains among the most popular on the platform. 

    Learning choreographies, having failed videos or being a real pro are some of the ways to generate dance videos. Even within the topic, there are a lot of ways of creating content.

    Song videos:

    These are videos, popularised by TikTok, in which people lip-sync to a song and even act out the lyrics. Sometimes they recreate a scene from the original video. Other times they put their own spin on it.

    In addition, another of the most popular content on the platform is collaborations to create music in a unique way. One of the latest viral videos has been from Sea Shanty, which generated repercussions on other social networks.

    @nathanevanssThe Wellerman. ##seashanty ##sea ##shanty ##viral ##singing ##acoustic ##pirate ##new ##original ##fyp ##foryou ##foryoupage ##singer ##scottishsinger ##scottish♬ Wellerman – Sea Shanty – Nathan Evans

    @sguerraandre##duet with @jonnystewartbass I’m late to the party, but I’m obsessed with all of these basses and got so excited. ##wellerman ##seashanty ##basssinging♬ Wellerman – Sea Shanty – Nathan Evans

    Dialogue reenactments:

    Another of the most popular content internationally is dialogue reenactment, very much in line with the lip-syncing, the interpretation of famous, funny scenes or simply the audio of other Tik Tok is a widely used resource to generate successful videos.

    Cute animal videos:

    Who doesn’t like to watch cute videos of animals? Animals in general, and pets in particular, have always been a source of engagement generation, with accounts dedicated solely to this type of content.

    ASMR videos to calm yourself:

    ASMR videos, Autonomous Sensory Meridian Response, are content that generate a calming sensation in those who watch it, either because of their soothing sounds or because they are aesthetically pleasing.

    In a world as changing and stressful as the one we live in nowadays, ASMR videos are becoming more and more popular, they are not only a popular content on Tik Tok, but we can also find them on Youtube, Instagram and even on Twitch live streams.

    Comedy content is on the rise:

    This is a little tricky! A lot of the content mentioned above can be aimed at generating a comedic effect, but comedy is also a separate format on the platform.

    From surreal situations, classic jokes to musical comedy, the possibilities are endless.

    One example is Luke Millington-Drake who became famous thanks to his on-point impersonations of Jude Law, Hugh Grant and, above all, Keira Knightley.

    @lukemillingtondrakeThe new parfum! ##comedy ##comedyvideo ##tiktokcomedy ##fyp ##foryou ##foryoupage ##keiraknightley ##chanel ##perfume ##malibu♬ This Is A Man’s World – Midnight Players

    Science Experiments content is always an interesting option:

    Home science experiments and the possibility of replicating them is another type of video that can be seen on TikTok. 

    There are, as in other categories, profiles dedicated solely to this, creating trends and challenges about different experiments.

    @cosmo.guyHow beautiful is it from 1 to 10? 😍 ##scienceismagic ##beautiful ##satisfying ##experiment♬ Can’t Hold Us – Jonathan_GF97

    Want to know more about TikTok?

    At SamyRoad we are experts in influencer marketing campaigns, offering end-to-end solutions for brands and looking for the best profiles that match their values.

    If you are curious to know more do not hesitate to contact us.

  • With a meteoric rise to the top of the most downloaded iOS apps, Clubhouse is currently positioned as one of the social livestreaming platforms with the most potential.

    Launched in April 2020, the platform currently has more than 10 million active users per week and expects to reach even more people in 2021 with its arrival on Android in mid-2021.

    What’s so special about Clubhouse?

    Clubhouse is all about the sound. The platform is born from the podcast concept and adds a twist: live and interactive experience. In addition, the invitation-only access and the fact that it is, for the moment, an iPhone-only product, creates a sense of exclusivity.

    The magic of livestreaming, already discussed in our article about Twitch, is based on several key points. On the one hand, we have the dreaded FOMO, fear of missing out, people want to be part of something that is happening at that moment and will only happen at that moment. On the other hand, we have the possibility of active participation by the audience, who can easily become part of the group of speakers.

    The potential of the livestreaming platform

    The platform is still growing and adding more features in a continuous improvement of the platform, focusing on helping creators, improving technicalities and listening to user requests.

    Clubhouse offers a new way for brands to socialise with audiences. There are several ways to do this, here are some of them:

    • Sponsoring a room: Invite people to talk about a specific topic with public sponsorship of your brand.
    • Round tables: create a space for discussion of a specific topic moderated by the brand.
    • Active participation in different rooms: the brand can be a participant in the rooms created by users.

    Dare to be creative

    The fear of unpredictability in the livestreaming world is real, but the possibilities it offers are even greater.

    A prime example of this is the narrative games that are already being played on the platform. As Marketing Directo points out in this article (in Spanish), they have almost unlimited potential for brands.

    On April 17th, a group of users, led by Goya winner for best original screenplay David Pulido, created an investigation game based on the murder on the Orient Express. In this game, users could walk through its carriages and listen to the conversations of its characters to try to find out, through clues and situations, who was guilty of the murder committed.

    Gathering a total of 188 spectators and participants during the more than three hours of the event, the innovative and immersive narrative created by Pulido became a mass success.

    A brand could create, with the help of skilled hands, an original sponsored narrative game that will engage the audience, generating visibility and desired buzz around it, even including prizes for the winner(s).

    Need help or want to know more about livestreaming platforms?

    At SamyRoad, we are experts in partnership campaigns with profiles and creating original and engaging content for audiences.

    If you are interested in learning more about the possibilities of the platforms and how we can help you, contact us.