Mental Pride: it’s time to come out of the closet

Date: January 13, 2022

Category: Influencer World

And this is definitely good news. It has become more natural to talk about therapy and this encourages other people to share their own experiences, with no stigma or judgement. Therapy starts to be considered a logical step toward overall wellness, the perfect blend of physical and emotional health while mental health can be considered a new symbol of status.

Reaching this sort of balance has become a priority for many people due to the amazing impact that it has on their day-to-day lives, either personally or professionally. That’s why many companies are getting more conscious about this issue and are strongly encouraging workplace wellness programs and initiatives aimed to enable easier access to mental health among their employees. 

In the same way, many brands around the globe have understood that this trend is also an opportunity to speak to their customers from a more personal and human position, to create a closer relationship between them and the brand. New insights and decision points emerge, such as naturalness, open-mindness, endurance, optimism…

Did you know that Gen Z is the generation most likely to report mental health concerns?

Indeed a study found that many Gen Z workers usually suffer from anxiety and stress. Several studies conducted by Deloitte or the American Psychological Association, among others, reveal that 48% of Gen Zs feel anxious or stressed most of the time and also that nearly 9 in 10 Gen Z adults report having at least one or more emotional or physical symptoms because of various stressors in their lives.

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Gen-Z and the sober curious future of drinking

Date: August 21, 2023

Category: Food & Drinks

Anywhere anyone looks, there is a “healthy” or “eco” option. In any grocery store, pharmacy, brand’s social media, or product tags, there is specific information dedicated to how “well” something is. The surge of health-centered products becomes undeniable. At first glance, one might assume these products cater primarily to older generations, as age often accompanies an increased focus on health. Yet, a closer look reveals a striking trend: a growing health-conscious movement among the younger generation, who are now reshaping every industry they consume, including beverages and alcoholic drinks.  The numbers speak volumes about this newfound emphasis on wellness, and

The importance of measuring the impact of campaigns beyond KPIs, by analysing brand perception.

Date: August 4, 2023

Category: Social Media

In addition to reviewing the brand’s Key Performance Indicators (KPIs) after the end of a campaign, it is recommended to analyse whether the marketing actions have had an impact on the conversation about brand perception (SOV and sentiment) on digital platforms or whether it has gone unnoticed. How do you know if marketing actions are having an impact on brand perception? More and more brands want to measure the results of their campaigns and know if they have had a real impact on the audience or if the action has gone unnoticed as a result. Previously, brands used to measure

Streaming platforms, influencers and media love triangle

Date: July 19, 2023

Categories: Influencer Marketing, Influencers, Social Media, Tech & Entertainment

Are streaming platforms using influencer’s content to leverage their presence in media? That’s the question that popped out in our heads when we started seeing different streaming platforms releasing docuseries and special programs about influencers’ lives, such as Georgina by Netflix, The Ferragnez or Dulceida Al Desnudo by Amazon Prime Video, or even hosting different kinds of events with world-recognised streamers, like Ibai Llanos and Twitch. What would they do for this course of action? What would they expect from these collaborations? To understand this match and how it could be made in heaven, we need to establish some ground: