Author: Blanca

Posts by Blanca

Key factor to meet Black Friday 2021

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This 2021 has been a different year where the need for social distancing, the impending economic crisis and the existence of a more conscious consumer make brands rethink their strategies for this Black Friday, one of the most consolidated and relevant events in terms of sales for companies. The 10 keys to Black Friday 2021 Local proximity Until the advent of the pandemic, most of the BF conversion revolved around deep markdowns and discounts. However, with all that has happened, there has been a change in the consumer, who is more inclined to small businesses, the neighborhood, in short, local

Top 10 key consumer trends in the automotive industry

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The automotive industry has been one of the hardest hit by the pandemic. Not being able to go outside and working from home, vehicle purchases ceased to be a priority for many, leading to a decline in sales in 2020. A 14.6% recovery in the global light vehicle market is expected in 2021, with projections to return to 2019 levels by 2023*1. The car of the future is described as EASCY: Electric, autonomous, shared, connected and yearly updated, the five buzzwords in the automotive industry. Brands are taking advantage of the transformation of the automotive industry and are investing in

Instagram Live Shopping Events

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How does this new technology impact sales? Find out the five keys that brands should deploy for Black Friday and Xmas campaigns. It is a reality that social media is a storefront that companies can use to benefit and enhance their advertising campaigns. Instagram is perfectly aware of it and this is why they have improved its tool “Live shopping” now allowing direct sales of products through the app. How can brands be influenced by this improvement?  These are the top five benefits of including Instagram Live Shopping in your marketing strategy: Great boost for direct product sales Thanks to

Big Data: Myths vs reality

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The phenomenon of big data (understood as the ability to generate, record, process, analyze and obtain intelligent information from a huge amount of data) is marking a before and after in many aspects of life and could be equivalent to the revolution that led to the development of the Internet. No business area or segment of our life is going to be left out of the reach of big data and its exploitation, for example, by artificial intelligence. There are not a few authorized voices that defend that the result of this pandemic would have been different if they had