The magic of the social listening is that it allows you to predicts trends, know user’s sentiment and public’s opinion. With all this, we are allowed to predict the future… kind of. (Although, we did saw the competition of Twitter coming three months before, but no need to get distracted).
On Sunday, March 10, the 96th edition of the Oscars gala will take place. As of today, March 8th, we dived into the social media between January 1st of 2024 and March 1st, analysed the conversation people had around the Academy Awards and pinned the most relevant topics, names and titles; based on user sentiment, we can predict people’s favourites to win, even in the mist of Barbie, Ryan Gosling, Greta Gerwig and Margot Robbie scandal.
How can we predict Oscar’s winners?
In many occasions, digital platforms anticipate the results and provide great conversations around the potential winners or, at least, people’s favourite. SAMY Alliance has used the Sprinklr Insights tool to analyze the voice of the customer in real time on digital channels and has recorded more than 250,000 mentions related to the awards.
In the run-up to the Oscars 2024 ceremony, excitement and anticipation are unleashed on social networks, becoming the epicenter of discussions and bets around who will be the big winners of the night. The convergence of opinions, analysis and predictions of movie fans has reached its peak on platforms such as Twitter, Instagram and Reddit, where moviegoers share their favorites and debate about the films that will leave an indelible mark on the history of the seventh art. To learn this data, SAMY Alliance used the Sprinklr Insights tool that analyzes the voice of consumers in real time across digital and traditional channels.
The power of social media during Oscar awards season
Social media has played a pivotal role in how audiences engage with and experience the most prominent film awards of the year. Since the announcement of the nominations, film fans have flooded digital platforms with their opinions, critiques and praise for the featured films and artists. The conversations have amplified the visibility of the nominated films (from least to highest grossing) and generated a phenomenon of virtual support for their favorites.
Predictions and bets: What do social networks think about the gala?
The Oscars always generate a great deal of conversation, as it is considered one of the “events of the year”. However, this year, we conducted an active listening analysis. Between January 1 and March 1, some 68,150 mentions of the awards were collected on an individual basis. If the mentions associated with the films are included, the number rises to more than 250,000.
With a sizeable majority of positive comments, (approximately 38K) we find ourselves expectant to know the audience’s favorites for winners and based on sentiment and volume of conversation on social media, we can get ahead of ourselves and outline the titles.
In terms of volume of conversation, the most talked about topics this month around the golden statuette awards have been related to the death of acclaimed director Norman Jewison and the creation of several films about the individual lives of each of the Beatles members, which audiences believe will be a smash hit.
What are the most talked about films?
The favorites in the Best Picture conversation are “Barbie” with 126,230 mentions from January 1 to March 1, followed by “Oppenheimer” with 75,360 mentions in the same time period and in 3rd place, “Poor things” with 25,750 mentions.
On the other hand, the nominated films with the least number of mentions are: “The Holdovers” with 13,200 mentions, “The Zone of Interest” with 9,370 mentions and finally, “Past Lives” with 8,120 mentions.
The actors and actresses most likely to win according to the online community.
The awards concerning the best actor and actress also tend to be a very prominent topic of conversation. In this case, social networks have it clear and give the victory to Bradley Cooper for the film “Maestro”, with 137,790 mentions.
Of course, not without controversy was the communication of the nominees coinciding with the Golden Globes 2024 (which are known as the prelude to the Oscars), since the film “Barbie” has obtained the nomination of Bryan Gosling as best actor, but neither his co-star Margot Robbie nor the film’s director Greta Gerwing, are nominated for the film. Of course, before this news, the networks showed great conversations publicly denouncing the injustice. In addition, Ryan Gosling himself expressed his discontent that the women in the film were not nominated when the film is precisely about Barbie’s empowerment, fleeing from the stereotypes created over time.
What are the most talked-about topics?
Before the arrival of the gala, the topics revolve around the nominated films and their actors, although on the day of the ceremony, fashion and the looks of the attendees on the red carpet take first place in the conversations generated by followers on social networks. In these moments leading up to the ceremony, followers share their opinions on the most eye-catching outfits that will set trends in the entertainment industry.
The role of social networks in the cinematic experience.
The Oscars 2024 ceremony promises to be not only a spectacle of recognition for world cinema, but also an event where the voice of movie lovers is stronger than ever thanks to the power of social media.
