Fox channels

Date: April 4, 2018

The one where we helped FOX connect with their audience
CLIENT: FOX CHANNELS
PROJECT: HI PORTUGAL!
COUNTRY: Portugal

The Ask
Fox Channels launched a new corporate campaign transversal to all their TV networks. The goal was to connect their audience to their content, creating a engagement-oriented campaign called Hi Portugal!

The SfB Solution
Identification of influencers through ShineBuzz + creation of an engagement based campaign where influencers reacted live when they favorite Hollywood star said “Hello” on camera directly to them

The Key figures
47 pieces of influencer-generated content
1.1M organic impressions

SamyRoad: Influencer Marketing Agency of the year by SCOPEN

Date: February 15, 2024

Category: Uncategorized

Scopen, a consulting firm specialized in marketing and communication, has named us SamyRoad as the “Influence Marketing Agency of the Year”. Additionally, the agency has been recognized as the most attractive and best perceived in the market, as well as the second most known and the most exemplary, according to the perception of the main agencies and professionals in the sector. We’ve kicked off the year with a bang, as being named the “Influence Marketing Agency of the Year” in the 1st edition of Scopen’s annual report aimed at “Influence Marketing Scope”, a leading consultancy in research and analysis of

Influencer Marketing Over the Decade:

Date: December 4, 2023

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Revolutionizing the Music Industry: TikTok’s version of “hits”

Date: November 15, 2023

Category: Influencers

As we all know to this point, TikTok has settled as a cultural phenomenon and a powerhouse in the world of social media. The platform’s influence on Gen-Z’s behaviour is remarkable, and has affected the way entertainment is perceived. Even for something as big as the music industry it has become increasingly evident, with many artists and content creators adapting themselves to cater to the tastes of “TikTok Generation”. As indicated for both artist and listeners, TikTok is now the preferred for discovering everything, even music and this is making content creators reshape themselves and, at the same time, the