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Vodafone

Portugal | Tech

How to connect a telecom with Generation Z?

Idea

YORN, the VODAFONE brand that works exclusively for young people between the ages of 14 and 25, is projected to be more than a telecommunications company. It is a platform to empower its users about their dreams and ambitions with the use of the best telecommunications technology in an accessible way.

Goal

How to connect a telecom with Generation Z and SamyRoad responded to this challenge with a very particular insight that led to a disruptive idea.

These young people consider YouTube to be their equivalent of TV. It is in that platform that they are consuming the most video hours, it is there that their mobiles are using data to consume and make more and more videos. In addition, a recent study by Vodafone identified that for this target, YouTuber was already the third most desired profession.”

Results

THUMBMEDIA Awards
Best in Branded Content

Eficácia Portugal (Effies)
6 million views

450%

channel grew

BBVA

Idea

To launch the new BBVA Points Program, we made three descriptive video capsules for YouTube with Dario Barassi, a renowned Argentine driver. Under the concept #QueLindoCuandoLaVes #HowCuteWhenYouSeeHer and with a touch of humour, we revealed that now with BBVA Points, you can travel wherever you want!

ALIEXPRESS

Idea

We developed an always on campaign with a curated selection of relevant influencers for GenZers, and we divided them into ambassadors and shakers.

Vodafone

Idea

YORN, the VODAFONE brand that works exclusively for young people between the ages of 14 and 25, is projected to be more than a telecommunications company. It is a platform to empower its users about their dreams and ambitions with the use of the best telecommunications technology in an accessible way.

SAMSUNG

Idea

For Samsung's Flip / Fold innovative line launch, we brought together relevant exponents of fashion in Colombia and the DO OVER LAB, Jbalvin's sister fashion brand. We launched a collection exclusively for SAMSUNG that we announced with a fashion film, inviting the most relevant media and influencers from the tech and fashion industry.

Crocs

Idea

This campaign aimed to create an engaging influencer activation on a streaming platform like Twitch to raise brand awareness around the famous shoe brand Crocs. The campaign aimed to boost the brand amongst the Gen Zs gaming target audience by creating an in-stream Twitch game.

H&M

Idea

For the H&M 2021 Fall Men collection, we created a local influencer marketing campaign. We choose 4 influencers for the campaign and each one stands out in its own area; Rally Dakar, football, music and modelling. The influencers were asked to remember their childhood and fall memories.

KOTEX

Idea

Hold a physical event for the annual digital communication. With this experience, guests encountered the brand and its purpose: to break female stigmas. We drew up a strategy in moments: "audiovisual" to soak up the meaning of Kotex, "relationship" where together they intervened in a mural and "interactive" where they broke stigmas.

Beefeater

Idea

The was challenge brought the #SpiritofLondon to Santiago de Chile with Beefeater Gin. For that, We created a disruptive campaigning.