ALIEXPRESS
We developed an always on campaign with a curated selection of relevant influencers for GenZers, and we divided them into ambassadors and shakers.
H&M
For the H&M 2021 Fall Men collection, we created a local influencer marketing campaign. We choose 4 influencers for the campaign and each one stands out in its own area; Rally Dakar, football, music and modelling. The influencers were asked to remember their childhood and fall memories.
Axe
We co-created a song to work on the positioning of the brand through a real story of the attraction. With a multi-platform amplification (Instagram, Twitch, TikTok, Youtube), we showcased how Axe fragrances inspire you to go out and find the ones you love.
SAMSUNG
For Samsung's Flip / Fold innovative line launch, we brought together relevant exponents of fashion in Colombia and the DO OVER LAB, Jbalvin's sister fashion brand. We launched a collection exclusively for SAMSUNG that we announced with a fashion film, inviting the most relevant media and influencers from the tech and fashion industry.
Beefeater
The was challenge brought the #SpiritofLondon to Santiago de Chile with Beefeater Gin. For that, We created a disruptive campaigning.
Vodafone
YORN, the VODAFONE brand that works exclusively for young people between the ages of 14 and 25, is projected to be more than a telecommunications company. It is a platform to empower its users about their dreams and ambitions with the use of the best telecommunications technology in an accessible way.
BBVA
To launch the new BBVA Points Program, we made three descriptive video capsules for YouTube with Dario Barassi, a renowned Argentine driver. Under the concept #QueLindoCuandoLaVes #HowCuteWhenYouSeeHer and with a touch of humour, we revealed that now with BBVA Points, you can travel wherever you want!
Crocs
This campaign aimed to create an engaging influencer activation on a streaming platform like Twitch to raise brand awareness around the famous shoe brand Crocs. The campaign aimed to boost the brand amongst the Gen Zs gaming target audience by creating an in-stream Twitch game.
KOTEX
Hold a physical event for the annual digital communication. With this experience, guests encountered the brand and its purpose: to break female stigmas. We drew up a strategy in moments: "audiovisual" to soak up the meaning of Kotex, "relationship" where together they intervened in a mural and "interactive" where they broke stigmas.