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PRIME Video

Brasil | Entertainment

PRIME Video

Casamento Armado

Idea

For the premiere of Casamento Armado Prime Video movie in Brazil, we had the challenge of publicising and promoting the film without giving spoilers.

Goal

To achieve this, we created an action film inviting 4 couples of influencers to an action race led by Diogo Defante, and the final prize was to have the opportunity to watch the film in premiere and before everyone else.

Results

+9.45M
Reach

 

+9.91M
Impressions

 

430K
Interactions

8.92%
Engagement rate

3.22%
Reach rate

ALIEXPRESS

Idea

We developed an always on campaign with a curated selection of relevant influencers for GenZers, and we divided them into ambassadors and shakers.

PRIME Video

Idea

For the premiere of Casamento Armado Prime Video movie in Brazil, we had the challenge of publicising and promoting the film without giving spoilers.

BBVA

Idea

To launch the new BBVA Points Program, we made three descriptive video capsules for YouTube with Dario Barassi, a renowned Argentine driver. Under the concept #QueLindoCuandoLaVes #HowCuteWhenYouSeeHer and with a touch of humour, we revealed that now with BBVA Points, you can travel wherever you want!

HEINEKEN

Idea

Heineken aims to be in the lives of all Portuguese people. The regular product has a very solid positioning in premium territories and also a clear association with football. thus representing the success of the communication effort in recent years. In an effort to get closer to a younger target and be present in the life of generation z, Heineken in 2022 launches a more subtle and refreshing beer for a new generation of consumers: Heineken Silver  

Beefeater

Idea

The was challenge brought the #SpiritofLondon to Santiago de Chile with Beefeater Gin. For that, We created a disruptive campaigning.

Axe

Idea

We co-created a song to work on the positioning of the brand through a real story of the attraction. With a multi-platform amplification (Instagram, Twitch, TikTok, Youtube), we showcased how Axe fragrances inspire you to go out and find the ones you love.

H&M

Idea

For the H&M 2021 Fall Men collection, we created a local influencer marketing campaign. We choose 4 influencers for the campaign and each one stands out in its own area; Rally Dakar, football, music and modelling. The influencers were asked to remember their childhood and fall memories.

Vodafone

Idea

YORN, the VODAFONE brand that works exclusively for young people between the ages of 14 and 25, is projected to be more than a telecommunications company. It is a platform to empower its users about their dreams and ambitions with the use of the best telecommunications technology in an accessible way.

SAMSUNG

Idea

For Samsung's Flip / Fold innovative line launch, we brought together relevant exponents of fashion in Colombia and the DO OVER LAB, Jbalvin's sister fashion brand. We launched a collection exclusively for SAMSUNG that we announced with a fashion film, inviting the most relevant media and influencers from the tech and fashion industry.

Crocs

Idea

This campaign aimed to create an engaging influencer activation on a streaming platform like Twitch to raise brand awareness around the famous shoe brand Crocs. The campaign aimed to boost the brand amongst the Gen Zs gaming target audience by creating an in-stream Twitch game.

KOTEX

Idea

Hold a physical event for the annual digital communication. With this experience, guests encountered the brand and its purpose: to break female stigmas. We drew up a strategy in moments: "audiovisual" to soak up the meaning of Kotex, "relationship" where together they intervened in a mural and "interactive" where they broke stigmas.