• Pfizer

    Date: June 18, 2021

    The one with the 21-day challenge
    CLIENT: Pfizer
    PROJECT: EmergenC
    COUNTRY: Mexico

    The Ask
    The client was looking to communicate a daily use of the product, positioning EmergenC as the perfect ally to keep up with a busy agenda

    The SfB Solution
    Conceptualization of the #EmergenCTodosLosDias 21 day challenge + identification of 15 profiles through Shinebuzz in the following territories: healthy, adrenaline, foods & Lifestyle

    The Key figures
    15 influencers
    15M impacts

        

  • The one with all the healthy people
    CLIENT: Crave Crush
    PROJECT: #CrushYourCravings
    COUNTRY: United States

    The Ask
    As a new launch, Crave Crush was looking to position their product in a healthy- lifestyle audience and to produce high quality, scalable content

    The SfB Solution
    Audit and recommendation of over 100 profiles + Negotiation and management of final 10 influencers + Delivery of more than 100 pieces of content, including product reviews

    The Key figures
    +100 content pieces
    10 influencers, including an Olympic athlete

        

  • The one with the hair Manifesto
    CLIENT: Elvive by L’Oréal Paris
    PROJECT: #MiCabelloComoNuevo
    COUNTRY: Mexico

    The Ask
    Elvive was seeking to talk about hair reparation from a different perspective, putting some distance with the traditional functional approach.

    The SfB Solution
    Conceptualization of a content and influencer plan under the #MiCabelloComoNuevo campaign, designed from a more emotional angle, with the ultimate goal of impacting on the younger female audience.

    The Key figures
    2.2M impacts
    70+ influencer-generated pieces

        

  • The one where we won two Youtube Awards together with L’ORÉAL PARIS
    CLIENT: L’Oréal Paris
    PROJECT: #LoRealDelMaquillaje
    COUNTRY: Spain

    The Ask
    L’Oréal Paris was seeking to create a web series to ignite conversation with their consumers and to elevate the brand to a loved brand status

    The SfB Solution
    Conceptualization and production of a weekly webseries hosted by famous Youtubers, starring challenges, giveaways, etc. and ultimately engaging the audience in order to make them feel part of the L’Oréal Paris family

    The Key figures
    30% organic views
    2 Youtube Ads Leaderboard Awards

        

  • 1. The one where we made NATURA BISSÉ shine at the Oscars
    CLIENT: Natura Bissé
    PROJECT: #TheMindfulTouch
    COUNTRY: United States

    The Ask
    Help dynamize their Mindful Touch Tour

    The SfB Solution
    Audit and recommendation of over 20 profiles, negotiation and management of 5 influencers, and delivery of 10+ pieces of content

    The Key figures
    2M impressions
    4,7% engagement rate