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The one with the 21-day challenge
CLIENT: Pfizer
PROJECT: EmergenC
COUNTRY: Mexico
The Ask
The client was looking to communicate a daily use of the product, positioning EmergenC as the perfect ally to keep up with a busy agenda
The SfB Solution
Conceptualization of the #EmergenCTodosLosDias 21 day challenge + identification of 15 profiles through Shinebuzz in the following territories: healthy, adrenaline, foods & Lifestyle
The Key figures
15 influencers
15M impacts
The one with all the healthy people
CLIENT: Crave Crush
PROJECT: #CrushYourCravings
COUNTRY: United States
The Ask
As a new launch, Crave Crush was looking to position their product in a healthy- lifestyle audience and to produce high quality, scalable content
The SfB Solution
Audit and recommendation of over 100 profiles + Negotiation and management of final 10 influencers + Delivery of more than 100 pieces of content, including product reviews
The Key figures
+100 content pieces
10 influencers, including an Olympic athlete
The one with the hair Manifesto
CLIENT: Elvive by L’Oréal Paris
PROJECT: #MiCabelloComoNuevo
COUNTRY: Mexico
The Ask
Elvive was seeking to talk about hair reparation from a different perspective, putting some distance with the traditional functional approach.
The SfB Solution
Conceptualization of a content and influencer plan under the #MiCabelloComoNuevo campaign, designed from a more emotional angle, with the ultimate goal of impacting on the younger female audience.
The Key figures
2.2M impacts
70+ influencer-generated pieces
The one where we won two Youtube Awards together with L’ORÉAL PARIS
CLIENT: L’Oréal Paris
PROJECT: #LoRealDelMaquillaje
COUNTRY: Spain
The Ask
L’Oréal Paris was seeking to create a web series to ignite conversation with their consumers and to elevate the brand to a loved brand status
The SfB Solution
Conceptualization and production of a weekly webseries hosted by famous Youtubers, starring challenges, giveaways, etc. and ultimately engaging the audience in order to make them feel part of the L’Oréal Paris family
The Key figures
30% organic views
2 Youtube Ads Leaderboard Awards
1. The one where we made NATURA BISSÉ shine at the Oscars
CLIENT: Natura Bissé
PROJECT: #TheMindfulTouch
COUNTRY: United States
The Ask
Help dynamize their Mindful Touch Tour
The SfB Solution
Audit and recommendation of over 20 profiles, negotiation and management of 5 influencers, and delivery of 10+ pieces of content
The Key figures
2M impressions
4,7% engagement rate