L’Oréal Paris

The one where we won two Youtube Awards together with L’ORÉAL PARIS
CLIENT: L’Oréal Paris
PROJECT: #LoRealDelMaquillaje

The Ask
L’Oréal Paris was seeking to create a web series to ignite conversation with their consumers and to elevate the brand to a loved brand status

The SfB Solution
Conceptualization and production of a weekly webseries hosted by famous Youtubers, starring challenges, giveaways, etc. and ultimately engaging the audience in order to make them feel part of the L’Oréal Paris family

The Key figures
30% organic views
2 Youtube Ads Leaderboard Awards