Elvive by L’Oréal Paris

The one with the hair Manifesto
CLIENT: Elvive by L’Oréal Paris
PROJECT: #MiCabelloComoNuevo

The Ask
Elvive was seeking to talk about hair reparation from a different perspective, putting some distance with the traditional functional approach.

The SfB Solution
Conceptualization of a content and influencer plan under the #MiCabelloComoNuevo campaign, designed from a more emotional angle, with the ultimate goal of impacting on the younger female audience.

The Key figures
2.2M impacts
70+ influencer-generated pieces