1. The one where we made NATURA BISSÉ shine at the Oscars
CLIENT: Natura Bissé
PROJECT: #TheMindfulTouch
COUNTRY: United States
The Ask
Help dynamize their Mindful Touch Tour
The SfB Solution
Audit and recommendation of over 20 profiles, negotiation and management of 5 influencers, and delivery of 10+ pieces of content
The Key figures
2M impressions
4,7% engagement rate
Date: August 21, 2023
Category: Food & Drinks
Anywhere anyone looks, there is a “healthy” or “eco” option. In any grocery store, pharmacy, brand’s social media, or product tags, there is specific information dedicated to how “well” something is. The surge of health-centered products becomes undeniable. At first glance, one might assume these products cater primarily to older generations, as age often accompanies an increased focus on health. Yet, a closer look reveals a striking trend: a growing health-conscious movement among the younger generation, who are now reshaping every industry they consume, including beverages and alcoholic drinks. The numbers speak volumes about this newfound emphasis on wellness, and
Date: August 4, 2023
Category: Social Media
In addition to reviewing the brand’s Key Performance Indicators (KPIs) after the end of a campaign, it is recommended to analyse whether the marketing actions have had an impact on the conversation about brand perception (SOV and sentiment) on digital platforms or whether it has gone unnoticed. How do you know if marketing actions are having an impact on brand perception? More and more brands want to measure the results of their campaigns and know if they have had a real impact on the audience or if the action has gone unnoticed as a result. Previously, brands used to measure
Date: July 19, 2023
Categories: Influencer Marketing, Influencers, Social Media, Tech & Entertainment
Are streaming platforms using influencer’s content to leverage their presence in media? That’s the question that popped out in our heads when we started seeing different streaming platforms releasing docuseries and special programs about influencers’ lives, such as Georgina by Netflix, The Ferragnez or Dulceida Al Desnudo by Amazon Prime Video, or even hosting different kinds of events with world-recognised streamers, like Ibai Llanos and Twitch. What would they do for this course of action? What would they expect from these collaborations? To understand this match and how it could be made in heaven, we need to establish some ground: