Elvive by L’Oréal Paris

Date: April 4, 2018

Category: Beauty & Pharma

The one with the hair Manifesto


CLIENT: Elvive by L’Oréal Paris
PROJECT: #MiCabelloComoNuevo
COUNTRY: Mexico

The Ask

Elvive was seeking to talk about hair reparation from a different perspective, putting some distance with the traditional functional approach.

The Solution

Conceptualization of a content and influencer plan under the #MiCabelloComoNuevo campaign, designed from a more emotional angle, with the ultimate goal of impacting on the younger female audience.

The Key figures

2.2M impacts
70+ influencer-generated piece

Elvive
Elvive

Related

Gen-Z and the sober curious future of drinking

Date: August 21, 2023

Category: Food & Drinks

Anywhere anyone looks, there is a “healthy” or “eco” option. In any grocery store, pharmacy, brand’s social media, or product tags, there is specific information dedicated to how “well” something is. The surge of health-centered products becomes undeniable. At first glance, one might assume these products cater primarily to older generations, as age often accompanies an increased focus on health. Yet, a closer look reveals a striking trend: a growing health-conscious movement among the younger generation, who are now reshaping every industry they consume, including beverages and alcoholic drinks.  The numbers speak volumes about this newfound emphasis on wellness, and

The importance of measuring the impact of campaigns beyond KPIs, by analysing brand perception.

Date: August 4, 2023

Category: Social Media

In addition to reviewing the brand’s Key Performance Indicators (KPIs) after the end of a campaign, it is recommended to analyse whether the marketing actions have had an impact on the conversation about brand perception (SOV and sentiment) on digital platforms or whether it has gone unnoticed. How do you know if marketing actions are having an impact on brand perception? More and more brands want to measure the results of their campaigns and know if they have had a real impact on the audience or if the action has gone unnoticed as a result. Previously, brands used to measure

Streaming platforms, influencers and media love triangle

Date: July 19, 2023

Categories: Influencer Marketing, Influencers, Social Media, Tech & Entertainment

Are streaming platforms using influencer’s content to leverage their presence in media? That’s the question that popped out in our heads when we started seeing different streaming platforms releasing docuseries and special programs about influencers’ lives, such as Georgina by Netflix, The Ferragnez or Dulceida Al Desnudo by Amazon Prime Video, or even hosting different kinds of events with world-recognised streamers, like Ibai Llanos and Twitch. What would they do for this course of action? What would they expect from these collaborations? To understand this match and how it could be made in heaven, we need to establish some ground: