Mental Pride: it’s time to come out of the closet

Date: January 13, 2022

Category: Uncategorized

 

And this is definitely good news. It has become more natural to talk about therapy and this encourages other people to share their own experiences, with no stigma or judgement. Therapy starts to be considered a logical step toward overall wellness, the perfect blend of physical and emotional health while mental health can be considered a new symbol of status.

Reaching this sort of balance has become a priority for many people due to the amazing impact that it has on their day-to-day lives, either personally or professionally. That’s why many companies are getting more conscious about this issue and are strongly encouraging workplace wellness programs and initiatives aimed to enable easier access to mental health among their employees. 

In the same way, many brands around the globe have understood that this trend is also an opportunity to speak to their customers from a more personal and human position, to create a closer relationship between them and the brand. New insights and decision points emerge, such as naturalness, open-mindness, endurance, optimism…

Did you know that Gen Z is the generation most likely to report mental health concerns?

Indeed a study found that many Gen Z workers usually suffer from anxiety and stress. Several studies conducted by Deloitte or the American Psychological Association, among others, reveal that 48% of Gen Zs feel anxious or stressed most of the time and also that nearly 9 in 10 Gen Z adults report having at least one or more emotional or physical symptoms because of various stressors in their lives.

NFTs can be the tipping point of a 360 business

Date: June 23, 2022

Several content creators and entertainment personalities have joined the NFT craze.  People still struggle to understand NFTs, which continues to give the feeling that the majority who bet on them are looking more for speculation on the asset than for their benefit. World’s Famous NFTs Some of the most famous NFTs in the world are valued at millions of dollars and their main characters are becoming the new Mona Lisa of our time.  There are world-famous NFTs artists such as Beeple, a digital artist. He created a series of digital art called Everyday, where the artist created one piece daily.

Virtual Influencers, a new horizon in Advocate Marketing

Virtual Influencers are the new avatars that live on Instagram, TikTok, Facebook, Twitter, and different brands’ advertising campaigns. Over the last few years, virtual influencers have been a growing reality of internet interaction, and their influence is such that some of them have managed to collaborate with some of the world’s biggest brands. Although they are not real people, virtual influencers (an avatar created digitally) seek to create a community on social networks and show a lifestyle like anyone else. Brands collaborate with them to create advertising campaigns because of their continued growth and high engagement. NOT THE FIRST VIRTUAL

Instagram Avatar: Your Profile Pic for the Metaverse

“Avatars are a key building block for the future of personal identity in the Metaverse,”  said Adam Mosseri, Head of Instagram.  Said and done. Instagram has announced/released a new feature that is oriented to keep getting closer to the Metaverse. We are talking about its new avatars.  The Metaverse is a big puzzle, still to be understood and defined, but these digital personas are the first part of the puzzle.  Instagram Avatars are customizable 3D personas, and they can reproduce your physical features or reflect how you want to be perceived online. Adam Mosseri states that these avatars will be