NFTs can be the tipping point of a 360 business

Date: June 23, 2022

Several content creators and entertainment personalities have joined the NFT craze. 

People still struggle to understand NFTs, which continues to give the feeling that the majority who bet on them are looking more for speculation on the asset than for their benefit.

World’s Famous NFTs

Some of the most famous NFTs in the world are valued at millions of dollars and their main characters are becoming the new Mona Lisa of our time. 

There are world-famous NFTs artists such as Beeple, a digital artist. He created a series of digital art called Everyday, where the artist created one piece daily. Beeple created an NFT by collecting the first 5 thousand and titled it; “Every day, the first 5,000 days.” This work was auctioned at Christie’s in March 2021 and reached 70 million dollars, becoming the most expensive NFT in history. 

The Invisible Friends NFT collection created by Swedish artist Marcus Magnusson is becoming the most famous moving collectables in the digital world. Five thousand funny invisible friends with different characteristics, clothes and accessories.

The Bored Ape Yacht Club collection has 10,000 NFTs with diverse characteristics, attributes and qualities, but one thing in common: they are all bored ape avatars. 

And many other NFTs collections worth knowing about, are changing the blockchain scenario. 

Source: https://invisiblefriends.io/

What’s going on with these NFTs

Until now, all the famous stories, books, movies, and characters that have made it in history go viral whenever you start to see all the merchandising. Disney opens a section at their park; you see T-shirts, mugs, posters, toys, and any merchandising you could imagine, and it all falls from a story. 

Lately, we have spotted a slight change in how we commercialize a character or a story. We´ve seen the order of the events slightly shift, and we build our stories from an image instead of the other way around. 

We´ve seen how gifs and emojis have developed their storyline; now, these new NFT characters are starting to do so. 

We no longer need to write the story;  our image needs to be viral and the character in it.

You can see it for yourself, how a bored ape with goofy glasses and a resting face has gone viral worldwide. 

Source: The Bored Ape website

The Bored Ape Fever

Within the NFTs, the Bored Ape Yacht Club, or NFT monkeys, are possibly the best known. Many personalities have their monkey and highlight it on social media.

But what’s next for the Bored Ape? 

The possibility of turning the bored ape into a video game is one. It will be a play-to-earn game, a standard formula in recent times within the NFT world. The launch this past March 16 of ApeCoin, their cryptocurrency, with which they intend to enhance this title further. A style of games that consists of obtaining products with a monetary value, with the aim that we also add some money.

Where are we going

NFTs are no longer one only piece; they can be 100 different things or even a whole 360 campaign. NFTs are a new channel from which we can build a brand from scratch and a unique story to sell and commercialize. 

It turns out that it is a central axis on which we can franchise and generate products from there. At Dogma, our fellow agency, one of the primary purposes is to manage and store the meta communities where these NFTs and the new 360 business model will live. 

That is why the management of meta communities is crucial to be able to commercialize these new NFTs. 

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