Fox channels

Date: April 4, 2018

The one where we helped FOX connect with their audience
CLIENT: FOX CHANNELS
PROJECT: HI PORTUGAL!
COUNTRY: Portugal

The Ask
Fox Channels launched a new corporate campaign transversal to all their TV networks. The goal was to connect their audience to their content, creating a engagement-oriented campaign called Hi Portugal!

The SfB Solution
Identification of influencers through ShineBuzz + creation of an engagement based campaign where influencers reacted live when they favorite Hollywood star said “Hello” on camera directly to them

The Key figures
47 pieces of influencer-generated content
1.1M organic impressions

Live shopping

It’s the most wonderful time of the year for Live Shopping

Date: December 20, 2022

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Holiday season

Holiday season Influencer Marketing: Playing to win

Date: December 2, 2022

Brands’ competition is at its peak during the holiday season, and the race has already started.  Over the last five years, holiday sales in November and December have averaged about 19% of total retail sales*, most of which were driven successfully by influencer marketing strategies. More precisely, 49%* of Christmas sales happen during Black Friday and Cyber Monday, but there’s still that 51%* will purchase all the Christmas gifts during the following month. Holiday influencer marketing campaigns are typically prepared well in advance to benefit from this crucial sales period. How to approach Holiday season campaigns From micro- to nano-influencer

The power of creativity within Influencer Marketing

Date: November 21, 2022

It is undeniable that today’s creativity and advertising go hand in hand with social media platforms. The familiarity that this new way of targeting the consumer transmits has managed to achieve an even more significant impact in a short time than traditional media. However, is it worth it when it comes to generating content? The answer is no. Although the platforms have achieved excellent results in recent years, the truth is that the consumer needs new stimuli. The excess of advertising is becoming increasingly exhausting and is beginning to generate rejection among the audience. How to solve it? Brands are