The one where we helped FOX connect with their audience
CLIENT: FOX CHANNELS
PROJECT: HI PORTUGAL!
Fox Channels launched a new corporate campaign transversal to all their TV networks. The goal was to connect their audience to their content, creating a engagement-oriented campaign called Hi Portugal!
The SfB Solution
Identification of influencers through ShineBuzz + creation of an engagement based campaign where influencers reacted live when they favorite Hollywood star said “Hello” on camera directly to them
The Key figures
47 pieces of influencer-generated content
1.1M organic impressions