Twitch and its new frontiers in content creation

Date: October 10, 2022

A new entertainment channel and new frontiers

The possibility for streamers to adapt classic entertainment (series, movies…) to the virtual world is something that has not stopped growing since the appearance of Twitch. 

The Twitch series consists of grouping many content creators in a specific game. Once in the game, streamers generally follow a roll. Some are heroes, others villains, and others are. The game and the roles create a scenario where various plots occur, as diverse as the series’ participants or the game’s possibilities and new frontiers.

new frontiers

What kind of entertainment?

Although the concept of “series” is not new, you can find examples of this on Youtube (see the different chapters of Rubius in Skyrim 13 years ago). The new direct format that Twitch has made it more difficult for streamers to capture the attention of the public, who can now accompany them for hours.

Series such as Egoland, for the survival type game Rust, promoted by Alexby, Marbella Vice for GTA and 14 days in DayZ (also survival) created by IlloJuan or Tortillaland in Minecraft; have shown that the narrative format proposed by the series is very successful on Twitch. The public waits week after week for their favourite streamers to broadcast the series. Here we have an excellent example of these new communicators’ influence capacity and a new possibility for influencer marketing in the audiovisual world.

Streamers manage to adapt real-world series to virtual ones, and the best example is what happened with The Squid Game in Roblox, thanks to Rubius.  Rubius announced that he and 122 other YouTubers would compete for a $100,000 prize. The scenario, the tests and the feeling of tension were identical to the show.   During the event’s day, some participants, such as Auronplay or Ibai, entertained more than  100,000 spectators.

What opportunities are there for the entertainment platforms?

Big production companies should start thinking of reproducing the content they intend to release on sandbox-type platforms. Create a series for these platforms with the most successful streamers, as in the Game of Squid case, and create sequels to their greatest hits on Twitch formats. The idea of opening their world to the Twitch streaming world strengthens the relationship with their public and gives a new life to their products.

Imagine creating special series of Game of Thrones on Twitch, of The Power of the Rings or even a reshoot of Harry Potter. 

As a marketer, how could we adopt this opportunity for our brand?

Now that audiovisual products have a better adaptation to the format of the Twitch series, advertisers need to follow this new way of entertainment closely.  Since some of the Twitch series could be the right place to create brand entertainment, add value to the brand, and above all, reinforce the most outstanding attributes of the brand.

This year, parts of the famous hit Egoland 2 are being adapted to the platform so streamers can enjoy the adventure live and try and survive the whole game. Think of how as a marketer, you could enter these live “games”; how for example, a sports brand or a nature brand could create valuable and enjoyable experiences for their audience and new frontiers.

“Ídolos” Awards from the inside: 

Date: March 15, 2024

What is it like to be a jury member of one of the largest digital creation awards in Spain? On March 14, the 3rd edition of the “Ídolo” Awards was held in Madrid. These awards, created by In Management together with The Music Republic, were born with the aim of rewarding the digital content creators work in Spain. Ricky Hontañón Pombo, our Head Of Influencer Marketing at SamyRoad, was one of the members of the jury for this edition. Here we share some behind-the-scenes details of the awards, criteria and the future of the work of content creation. What do

Influencer Marketing “Trends” for 2024

Date: March 8, 2024

The magic of the social listening is that it allows you to predicts trends, know user’s sentiment and public’s opinion. With all this, we are allowed to predict the future… kind of. (Although, we did saw the competition of Twitter coming three months before, but no need to get distracted). On Sunday, March 10, the 96th edition of the Oscars gala will take place. As of today, March 8th, we dived into the social media between January 1st of 2024 and March 1st, analysed the conversation people had around the Academy Awards and pinned the most relevant topics, names and titles; based

Influencer Marketing “Trends” for 2024

Date: March 5, 2024

Category: Uncategorized

In the ever-evolving digital world, influencer marketing stands out as a beacon of authenticity and connection. As we embark on the journey through 2024, it’s evident that influencer marketing continues to shape-shift, reflecting both the changing consumer landscape and the innovative strategies adopted by brands and content creators alike; we are used to trends to be repeated, but in this case we are seeing more and more how each profile is a world itself, and somehow the trend is to “not a scrupulously media plan. However, we can still find the strategic approach if we take the time to understand