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Just like brands that have yet to make themselves known, large companies, although already established, need to remain top of mind for consumers, adapting to new forms of advertising and [...]

What are the differences between an advocate and an influencer? Can they complement each other? Can someone be both? The best way to define the difference between advocate and influencer is to [...]

  Instagram is the king of social networks. There is still no doubt about this statement, as it is currently chosen by more than 1.2 billion users, the one that generates the most engagement [...]

TikTok is undoubtedly one of the biggest stars in social media. The Chinese platform is currently the second most popular platform for influencer marketing campaigns.

Twitch is, nowadays, one of the main platforms to take into account when carrying out an influencer marketing strategy

How many types of influencers are there? Which are the best profiles for my marketing strategy? Know the types of influencers are perfect for your brand

Influencer marketing is a digital marketing strategy that consists of taking advantage of a public profile and, through collaborations, getting the brand's message across