With a meteoric rise to the top of the most downloaded iOS apps, Clubhouse is currently positioned as one of the social livestreaming platforms with the most potential.
Launched in April 2020, the platform currently has more than 10 million active users per week and expects to reach even more people in 2021 with its arrival on Android in mid-2021.
What’s so special about Clubhouse?
Clubhouse is all about the sound. The platform is born from the podcast concept and adds a twist: live and interactive experience. In addition, the invitation-only access and the fact that it is, for the moment, an iPhone-only product, creates a sense of exclusivity.
The magic of livestreaming, already discussed in our article about Twitch, is based on several key points. On the one hand, we have the dreaded FOMO, fear of missing out, people want to be part of something that is happening at that moment and will only happen at that moment. On the other hand, we have the possibility of active participation by the audience, who can easily become part of the group of speakers.
The potential of the livestreaming platform
The platform is still growing and adding more features in a continuous improvement of the platform, focusing on helping creators, improving technicalities and listening to user requests.
Clubhouse offers a new way for brands to socialise with audiences. There are several ways to do this, here are some of them:
- Sponsoring a room: Invite people to talk about a specific topic with public sponsorship of your brand.
- Round tables: create a space for discussion of a specific topic moderated by the brand.
- Active participation in different rooms: the brand can be a participant in the rooms created by users.
Dare to be creative
The fear of unpredictability in the livestreaming world is real, but the possibilities it offers are even greater.
A prime example of this is the narrative games that are already being played on the platform. As Marketing Directo points out in this article (in Spanish), they have almost unlimited potential for brands.
On April 17th, a group of users, led by Goya winner for best original screenplay David Pulido, created an investigation game based on the murder on the Orient Express. In this game, users could walk through its carriages and listen to the conversations of its characters to try to find out, through clues and situations, who was guilty of the murder committed.
Gathering a total of 188 spectators and participants during the more than three hours of the event, the innovative and immersive narrative created by Pulido became a mass success.
A brand could create, with the help of skilled hands, an original sponsored narrative game that will engage the audience, generating visibility and desired buzz around it, even including prizes for the winner(s).
Need help or want to know more about livestreaming platforms?
At SamyRoad, we are experts in partnership campaigns with profiles and creating original and engaging content for audiences.
If you are interested in learning more about the possibilities of the platforms and how we can help you, contact us.