The one where we travelled to Peru
CLIENT: Perú (Tourism Bureau)
PROJECT: #EntdeckeDichInPeru
COUNTRY: Germany
The Ask
The client was looking to publicize and drive Tourists to specific areas of the country
The SfB Solution
Via Shinebuzz we identified 3 German Vloggers to travel and create content and produced a spectacular aftermovie of the experience
The Key figures
33M Impacts
EMV 4x higher than average
Date: June 1, 2023
Categories: Influencer Marketing, Social Media
In today’s digital age, the rise of social media has given birth to multiple types of influencers; from social causes to educational and even animals, influencers are the voice and sometimes even the face of brands nowadays; they dedicate themselves professionally to create digital content to promote products and services through trust and their relation with their community; while some use the terms “influencer” and “content creator” interchangeably, there are actually distinct differences between the two. According to Forbes, content creators are “individuals who produce original content across various digital platforms with the goal of creating an engaged following.” They
Date: May 30, 2023
Categories: Influencer Marketing, Social Media
Exploring Generational Differences in Online Engagement Social media has become an integral part of our daily lives, shaping the way we communicate, share information, and connect with others. From the baby boomers to Gen Z, each generation has embraced social media in unique ways, influencing trends and online behaviours and understanding the space each generation finds themselves in, in terms of social media, is crucial to shape strategies personalised enough to catch their attention. Source The thing is that advertising has evolved around Gen-X and Millennials, therefore, brands are already used to shaping their strategies dedicated to them, but how
Date: May 26, 2023
Categories: Influencer Marketing, Social Media
We all already understand why brands need to unlock new avenues to connect with their target audience and foster brand awareness; the market is overloaded and we need to find a way to stand out, that’s why we will delve into a crucial aspect of this dynamic landscape—the difference between the real audience and the effective audience. This demarcation carries immense significance for brands and their influencer marketing strategies, empowering them to make savvy decisions and achieve exceptional outcomes. Real Audience: Size Isn’t Everything, But It’s a Start The real audience—the coveted number of followers, subscribers, or viewers that an