Mental Pride: it’s time to come out of the closet

Date: January 13, 2022

Category: Influencer World

And this is definitely good news. It has become more natural to talk about therapy and this encourages other people to share their own experiences, with no stigma or judgement. Therapy starts to be considered a logical step toward overall wellness, the perfect blend of physical and emotional health while mental health can be considered a new symbol of status.

Reaching this sort of balance has become a priority for many people due to the amazing impact that it has on their day-to-day lives, either personally or professionally. That’s why many companies are getting more conscious about this issue and are strongly encouraging workplace wellness programs and initiatives aimed to enable easier access to mental health among their employees. 

In the same way, many brands around the globe have understood that this trend is also an opportunity to speak to their customers from a more personal and human position, to create a closer relationship between them and the brand. New insights and decision points emerge, such as naturalness, open-mindness, endurance, optimism…

Did you know that Gen Z is the generation most likely to report mental health concerns?

Indeed a study found that many Gen Z workers usually suffer from anxiety and stress. Several studies conducted by Deloitte or the American Psychological Association, among others, reveal that 48% of Gen Zs feel anxious or stressed most of the time and also that nearly 9 in 10 Gen Z adults report having at least one or more emotional or physical symptoms because of various stressors in their lives.

Live shopping

It’s the most wonderful time of the year for Live Shopping

Date: December 20, 2022

Live shopping or social e-commerce happens on our social media platforms in real-time. How does it work? The brand or one of its influencers shares in real time what products are for sale, their benefits, and even the brand’s favourite products. It reminds us a bit of what we used to see back in time with telecommerce programs; the brand would deeply explain every product in each category.  Why should we consider using this tactic as a brand for holiday and after-holiday sales?  As mentioned in our “Consumer Trends 2022” report, by 2026, 60% of millennial and Gen Z consumers

Holiday season

Holiday season Influencer Marketing: Playing to win

Date: December 2, 2022

Brands’ competition is at its peak during the holiday season, and the race has already started.  Over the last five years, holiday sales in November and December have averaged about 19% of total retail sales*, most of which were driven successfully by influencer marketing strategies. More precisely, 49%* of Christmas sales happen during Black Friday and Cyber Monday, but there’s still that 51%* will purchase all the Christmas gifts during the following month. Holiday influencer marketing campaigns are typically prepared well in advance to benefit from this crucial sales period. How to approach Holiday season campaigns From micro- to nano-influencer

The power of creativity within Influencer Marketing

Date: November 21, 2022

It is undeniable that today’s creativity and advertising go hand in hand with social media platforms. The familiarity that this new way of targeting the consumer transmits has managed to achieve an even more significant impact in a short time than traditional media. However, is it worth it when it comes to generating content? The answer is no. Although the platforms have achieved excellent results in recent years, the truth is that the consumer needs new stimuli. The excess of advertising is becoming increasingly exhausting and is beginning to generate rejection among the audience. How to solve it? Brands are