And this is definitely good news. It has become more natural to talk about therapy and this encourages other people to share their own experiences, with no stigma or judgement. Therapy starts to be considered a logical step toward overall wellness, the perfect blend of physical and emotional health while mental health can be considered a new symbol of status.
Reaching this sort of balance has become a priority for many people due to the amazing impact that it has on their day-to-day lives, either personally or professionally. That’s why many companies are getting more conscious about this issue and are strongly encouraging workplace wellness programs and initiatives aimed to enable easier access to mental health among their employees.
In the same way, many brands around the globe have understood that this trend is also an opportunity to speak to their customers from a more personal and human position, to create a closer relationship between them and the brand. New insights and decision points emerge, such as naturalness, open-mindness, endurance, optimism…
Did you know that Gen Z is the generation most likely to report mental health concerns?
Indeed a study found that many Gen Z workers usually suffer from anxiety and stress. Several studies conducted by Deloitte or the American Psychological Association, among others, reveal that 48% of Gen Zs feel anxious or stressed most of the time and also that nearly 9 in 10 Gen Z adults report having at least one or more emotional or physical symptoms because of various stressors in their lives.