Why big brands hire Influencers

Date: July 11, 2021

big brands marketing
Big brands and influencer marketing

Just like brands that have yet to make themselves known, large companies, although already established, need to remain top of mind for consumers, adapting to new forms of advertising and marketing as they emerge and evolve.

This is why, as we mentioned previously in another of our articles, the importance of keeping up to date with Advocacy Marketing and, specifically, Influencer Marketing, is essential in the world of advertising.

Influencer Marketing continues to be one of the most effective ways of reaching the target market for each product. Each profile offers unique characteristics that allow the brand to connect with a particular type of consumer.

What is the need for a brand to collaborate with an influencer?

Brands need to approach and connect with their audience in a subtle way, avoiding invasive marketing techniques and obsolete commercial messages. They also need to humanise their brand and present themselves as beneficial to their target audience.

Consumers are better informed than ever before and they also care more about receiving real, honest and more personalised advertising than traditional marketing.

Big brands have a reputation for being somewhat detached from the reality that surrounds them and having the help of profiles that humanise them is essential nowadays to carry out effective advertising.

An influencer marketing campaign can provide everything that big brands have been losing over the years, the credibility of customers and potential customers, visibility in front of their target, loyalty and engagement generating a sense of community.

Why is the figure of the influencer important?

An influencer brings the experience of using the product, the personal touch to the content created and the charisma of a person that a neutral advertisement cannot provide to a brand.

It is important to know how to choose the right profile for the campaign to be effective, which is why agencies specialised in influencer marketing are a key element in this type of campaign. 

Using profiles that really generate engagement, knowing who has among their followers the target that the company is looking for and being able to create campaigns that follow the branding line of companies, especially large and consolidated companies, is essential to carry out an efficient campaign.

We can help you

At SamyRoad we are experts in influencer marketing campaigns and we have been working for years with big brands to help them to keep positioning themselves while maintaining the values that define their brand. We also provide, as part of Samy, proper expertise in Advocacy Marketing through our 360 grades solutions.

If you want to know more, do not hesitate to contact us.

Influencers who become life influences

Date: September 16, 2022

During the last years, we have experienced different adversities that have made us depend even more on the media to be able to inform our knowledge and learn how to face these challenges. This is nothing new. Since the first newspaper appeared in England in 1702, the media have served, apart from communicating news, as a tool for disseminating information to society. Today, however, younger generations, like Alpha, have exchanged traditional media for social media platforms. These new media platforms must also be understood as a change in how the message is spread and received. An influencer no longer only

Virtual infleuncers

Virtual Influencers, a new horizon in Advocate Marketing

Date: July 4, 2022

Virtual Influencers are the new avatars that live on Instagram, TikTok, Facebook, Twitter, and different brands’ advertising campaigns. Over the last few years, virtual influencers have been a growing reality of internet interaction, and their influence is such that some of them have managed to collaborate with some of the world’s biggest brands. Although they are not real people, virtual influencers (an avatar created digitally) seek to create a community on social networks and show a lifestyle like anyone else. Brands collaborate with them to create advertising campaigns because of their continued growth and high engagement. NOT THE FIRST VIRTUAL

social media 2

Social animals and the future of social media

Date: July 1, 2022

Category: Social Media

I feel very fortunate to be part of the generation that experienced the transition from the analogue to the digital world. I was neither too old nor too young. It allowed me to understand the potential of new technologies and simultaneously experience it as something almost magical: the first email, the first web page, the first search engine… A new world to be discovered, and every day was an adventure. But the unforgettable memory that blew my mind was when I was visiting a friend, and he showed me the chat on a page called ole.com. He said, “I’m talking