Corona

Date: April 4, 2018

Category: Food & Drinks

The one where we helped CORONA build a Community
CLIENT: Corona
PROJECT: #ThisIsLiving
COUNTRY: Spain

The Ask
The brand was seeking to create the Corona Community inspired in the following territories: Music, Travel, Lifestyle and Surf

The SfB Solution
Identification of influencers through ShineBuzz + negotiation, management and monitoring of 17 influencers

The Key figures
10M total impacts
6,3% engagement rate

    

Influencers who become life influences

Date: September 16, 2022

During the last years, we have experienced different adversities that have made us depend even more on the media to be able to inform our knowledge and learn how to face these challenges. This is nothing new. Since the first newspaper appeared in England in 1702, the media have served, apart from communicating news, as a tool for disseminating information to society. Today, however, younger generations, like Alpha, have exchanged traditional media for social media platforms. These new media platforms must also be understood as a change in how the message is spread and received. An influencer no longer only

Virtual infleuncers

Virtual Influencers, a new horizon in Advocate Marketing

Date: July 4, 2022

Virtual Influencers are the new avatars that live on Instagram, TikTok, Facebook, Twitter, and different brands’ advertising campaigns. Over the last few years, virtual influencers have been a growing reality of internet interaction, and their influence is such that some of them have managed to collaborate with some of the world’s biggest brands. Although they are not real people, virtual influencers (an avatar created digitally) seek to create a community on social networks and show a lifestyle like anyone else. Brands collaborate with them to create advertising campaigns because of their continued growth and high engagement. NOT THE FIRST VIRTUAL

social media 2

Social animals and the future of social media

Date: July 1, 2022

Category: Social Media

I feel very fortunate to be part of the generation that experienced the transition from the analogue to the digital world. I was neither too old nor too young. It allowed me to understand the potential of new technologies and simultaneously experience it as something almost magical: the first email, the first web page, the first search engine… A new world to be discovered, and every day was an adventure. But the unforgettable memory that blew my mind was when I was visiting a friend, and he showed me the chat on a page called ole.com. He said, “I’m talking