Corona

Date: April 4, 2018

Category: Food & Drinks

The one where we helped CORONA build a Community
CLIENT: Corona
PROJECT: #ThisIsLiving
COUNTRY: Spain

The Ask
The brand was seeking to create the Corona Community inspired in the following territories: Music, Travel, Lifestyle and Surf

The SfB Solution
Identification of influencers through ShineBuzz + negotiation, management and monitoring of 17 influencers

The Key figures
10M total impacts
6,3% engagement rate

    

Live shopping

It’s the most wonderful time of the year for Live Shopping

Date: December 20, 2022

Live shopping or social e-commerce happens on our social media platforms in real-time. How does it work? The brand or one of its influencers shares in real time what products are for sale, their benefits, and even the brand’s favourite products. It reminds us a bit of what we used to see back in time with telecommerce programs; the brand would deeply explain every product in each category.  Why should we consider using this tactic as a brand for holiday and after-holiday sales?  As mentioned in our “Consumer Trends 2022” report, by 2026, 60% of millennial and Gen Z consumers

Holiday season

Holiday season Influencer Marketing: Playing to win

Date: December 2, 2022

Brands’ competition is at its peak during the holiday season, and the race has already started.  Over the last five years, holiday sales in November and December have averaged about 19% of total retail sales*, most of which were driven successfully by influencer marketing strategies. More precisely, 49%* of Christmas sales happen during Black Friday and Cyber Monday, but there’s still that 51%* will purchase all the Christmas gifts during the following month. Holiday influencer marketing campaigns are typically prepared well in advance to benefit from this crucial sales period. How to approach Holiday season campaigns From micro- to nano-influencer

The power of creativity within Influencer Marketing

Date: November 21, 2022

It is undeniable that today’s creativity and advertising go hand in hand with social media platforms. The familiarity that this new way of targeting the consumer transmits has managed to achieve an even more significant impact in a short time than traditional media. However, is it worth it when it comes to generating content? The answer is no. Although the platforms have achieved excellent results in recent years, the truth is that the consumer needs new stimuli. The excess of advertising is becoming increasingly exhausting and is beginning to generate rejection among the audience. How to solve it? Brands are