• Several content creators and entertainment personalities have joined the NFT craze. 

    People still struggle to understand NFTs, which continues to give the feeling that the majority who bet on them are looking more for speculation on the asset than for their benefit.

    World’s Famous NFTs

    Some of the most famous NFTs in the world are valued at millions of dollars and their main characters are becoming the new Mona Lisa of our time. 

    There are world-famous NFTs artists such as Beeple, a digital artist. He created a series of digital art called Everyday, where the artist created one piece daily. Beeple created an NFT by collecting the first 5 thousand and titled it; “Every day, the first 5,000 days.” This work was auctioned at Christie’s in March 2021 and reached 70 million dollars, becoming the most expensive NFT in history. 

    The Invisible Friends NFT collection created by Swedish artist Marcus Magnusson is becoming the most famous moving collectables in the digital world. Five thousand funny invisible friends with different characteristics, clothes and accessories.

    The Bored Ape Yacht Club collection has 10,000 NFTs with diverse characteristics, attributes and qualities, but one thing in common: they are all bored ape avatars. 

    And many other NFTs collections worth knowing about, are changing the blockchain scenario. 

    Source: https://invisiblefriends.io/

    What’s going on with these NFTs

    Until now, all the famous stories, books, movies, and characters that have made it in history go viral whenever you start to see all the merchandising. Disney opens a section at their park; you see T-shirts, mugs, posters, toys, and any merchandising you could imagine, and it all falls from a story. 

    Lately, we have spotted a slight change in how we commercialize a character or a story. We´ve seen the order of the events slightly shift, and we build our stories from an image instead of the other way around. 

    We´ve seen how gifs and emojis have developed their storyline; now, these new NFT characters are starting to do so. 

    We no longer need to write the story;  our image needs to be viral and the character in it.

    You can see it for yourself, how a bored ape with goofy glasses and a resting face has gone viral worldwide. 

    Source: The Bored Ape website

    The Bored Ape Fever

    Within the NFTs, the Bored Ape Yacht Club, or NFT monkeys, are possibly the best known. Many personalities have their monkey and highlight it on social media.

    But what’s next for the Bored Ape? 

    The possibility of turning the bored ape into a video game is one. It will be a play-to-earn game, a standard formula in recent times within the NFT world. The launch this past March 16 of ApeCoin, their cryptocurrency, with which they intend to enhance this title further. A style of games that consists of obtaining products with a monetary value, with the aim that we also add some money.

    Where are we going

    NFTs are no longer one only piece; they can be 100 different things or even a whole 360 campaign. NFTs are a new channel from which we can build a brand from scratch and a unique story to sell and commercialize. 

    It turns out that it is a central axis on which we can franchise and generate products from there. At Dogma, our fellow agency, one of the primary purposes is to manage and store the meta communities where these NFTs and the new 360 business model will live. 

    That is why the management of meta communities is crucial to be able to commercialize these new NFTs. 

  • The automotive industry has been one of the hardest hit by the pandemic. Not being able to go outside and working from home, vehicle purchases ceased to be a priority for many, leading to a decline in sales in 2020. A 14.6% recovery in the global light vehicle market is expected in 2021, with projections to return to 2019 levels by 2023*1.

    The car of the future is described as EASCY: Electric, autonomous, shared, connected and yearly updated, the five buzzwords in the automotive industry.

    Brands are taking advantage of the transformation of the automotive industry and are investing in influencers to promote their new vehicles, especially electric models. One example of this is Volkswagen, collaborating with influencer Chang Yan to test the performance of its electric vehicle.

    The 10 keywords of the automotive industry

    Electrification

    Electric cars are projected to see strong sales in the coming years. Their advantages include lower emissions than gas-powered vehicles, although electricity generation still involves fossil fuels; they have lower maintenance costs and tend to have fewer breakdowns; and they benefit from less intensive and more affordable maintenance.

    Autonomy

    The focus is on vehicles that can operate without human intervention, even in complex traffic situations.

    More than 33 million self-driving vehicles are predicted to be on the road by 2040, and about 55% of small businesses anticipate adopting autonomous driving technologies in their operations over the next two decades*2

    Shared mobility

    More and more users are shifting towards a model of “using” rather than “owning” a vehicle. There are two forms of shared mobility: carsharing, where vehicles can only be picked up at predefined locations and where the car is owned by a company, and ride-hailing, where customers request personalized trips online, usually via smartphone apps.

    Numerous social media profiles are basing their communication on vehicle-related content, from those covering current affairs to those sharing their collection of vehicles. The interest is there and creators are establishing themselves in this area.

    Connectivity

    There are two types of connectivity. Car2Car communication, where connectivity is maintained between different vehicles in order to share information related to traffic, accidents, road conditions, safety and other issues to ensure the safety of drivers; and Car2X connectivity, which refers to the synchronization between a vehicle and the infrastructure present on the roads (signs, cameras, radars, sensors or traffic lights) to improve road conditions and reduce risks.

    Innovation

    The implementation of the points above will lead to an increase in the pace of innovation in the automotive industry. As a result, 5 to 8 year model cycles could shift to annual updates in order to integrate the latest hardware and software developments. 

    Lack of information or even misinformation are two key aspects that hinder the switch to electric vehicles. Producing informative content to post on social networks can help convince potential buyers to take the plunge and secure purchases.

    Online Retail

    Buying vehicles online is a trend that could be established in the near future, with users buying a car online without having to set foot in a showroom. Forecasts suggest that this could happen by 2030.

    As a brand, having a presence on different platforms and adapting to each of them ensures a broader and more effective communication. To that end, creating entertaining and interactive content for Instagram, as well as informative videos on YouTube or conversational content on Twitter, can help you reach the right audiences in the right way.

    Cryptocurrencies and Blockchain

    Cryptocurrency as a means of paying for vehicles is a reality. Tesla accepting payments in Bitcoin has helped put the spotlight on cars and cryptocurrencies. Although this initiative was temporarily suspended due to environmental concerns two months after its announcement, interest is still very much present and it appears that car sales via Bitcoin will resume if a more sustainable scenario is achieved.

    Gaming

    Video games are spreading in the automotive industry through new proposals and gamification models, real games or game-like controllers in cars. Brands are seeing the opportunity to “transform” vehicles into real controllers, allowing users to use dashboard screens, steering wheels and pedals to play games inside their vehicles. Prime examples are Tesla with its Beach Buggy Racing 2 or Mercedes Benz with the famous SuperTuxKart game.

    Luxury

    Porsche, Bugatti and Ferrari are among the top brands with the highest interaction values in the broader industry conversation. Tesla also stands out in both the electric and luxury conversation.

    Although the United States has the largest share of the luxury car market, sales are expected to decline. On the other hand, it is expected that sales will increase in Europe and that the Asia-Pacific market will lead the sector due to the presence of numerous large-scale manufacturers in this region.

    Social Networks

    Tapping into the proactive conversation that users have generated around the automotive industry is crucial, and influencers can be of great help in achieving this. Collaborating with content creators could help communicate new products or services and achieve greater reach, spark conversation around the brand, drive traffic to the site and brand profiles, and reach wider audiences.

    *1. GlobalData
    *2. Builtin, Statista.
  • Fox channels

    Date: April 4, 2018

    The one where we helped FOX connect with their audience
    CLIENT: FOX CHANNELS
    PROJECT: HI PORTUGAL!
    COUNTRY: Portugal

    The Ask
    Fox Channels launched a new corporate campaign transversal to all their TV networks. The goal was to connect their audience to their content, creating a engagement-oriented campaign called Hi Portugal!

    The SfB Solution
    Identification of influencers through ShineBuzz + creation of an engagement based campaign where influencers reacted live when they favorite Hollywood star said “Hello” on camera directly to them

    The Key figures
    47 pieces of influencer-generated content
    1.1M organic impressions

  • The one where we increased MICROSOFT’s brand awareness
    CLIENT: MICROSOFT
    PROJECT: #BossLadies
    COUNTRY: Portugal

    The Ask
    Microsoft was looking to increase brand awareness and to create high quality content for their digital channels, increasing the loved brand status in Portugal.

    The SfB Solution
    Conceptualization of the #BossLadies campaign, identification of successful professional women through Shinebuzz and production of branded content.

    The Key figures
    29 pieces of influencer-generated content
    $0,10 cost per interaction
    And we made it to the press!