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Stay up to date with the latest trends and insights in the influencer marketing world.

  • Gaming and marketing: a growing loving relationship

    Date: July 8, 2021

    Categories: Influencer Marketing, Social Media

    Gaming: Fortnite Switch

    Video games are everywhere. In the APP of your favourite clothing shop, which allows you to try on clothes with AR, in schools, in companies and in satisfaction surveys.

    Gaming is growing exponentially every year and occupies a large part of today’s popular culture on social networks. The gamer community also reaches a hard-to-reach target audience, young men belonging to generation Z and millennials.

    Today, gamification is extrapolated to virtually every aspect of life and now, those aspects of life are turning gaming into another form of marketing.

    Gaming & Fashion

    Major luxury clothing brands have jumped into the arms of entertainment technology to present their collections and exclusive collaborations in games with a strong presence on different platforms.

    Gucci presented its collection in the Sims4, Animal Crossing triumphed and Tommy Hilfiger decided to present an exclusive winter collection by creating its own island for people to visit, Balenciaga created its Fortnite skin and Burberry, taking advantage of the popularity of the Chinese game Honor Of Kings, carried out a virtual catwalk with the game’s characters as protagonists.

    Moreover, eSports are replacing classic sports in terms of popularity, with professional teams having partnerships with brands such as Armani, Adidas, Fila, etc.

    The new influencers:  streamers and gamers

    If we continue to focus on the fashion industry we find Willyrex’s collaborations in Spain with the Springfield brand, launching his own clothing collection. On an international level, the collection of Ninja, the most popular American streamer on an international level, with Adidas stands out without a doubt.

    In addition, professional LoL player Rekkles, a member of the G2 team, one of the most popular gamers today, has been chosen by Polo Ralph Lauren as one of the faces to advertise its Wimbledon line.

    The home of Ibai, the Spanish streamer with one of the most remarkable careers today, collaborates with so many brands that it’s almost impossible to keep up. Endesa, Dominos, Colacao, Grefusa, are just some of the big companies that have decided to support the group of streamers.

    Fortnite everywhere you look around

    The Fortnite phenomenon is related to absolutely all kinds of brands and collaborations.

    One of the most outstanding actions carried out during 2020 have been the concerts of international stars such as Marshmello, JBalvin or Travis Scott, which broke records, achieving 27 million viewers.

    In addition, another of Fortnite’s advantages are the exclusive skins, which allow users to customise their character. Many brands, especially those in the entertainment industry, have found an advantage in this, creating their own popular skins for users.

    Football teams, Marvel, Star Wars, DC Comics, TheGrefg, Ninja, Mashmello, are just some of the brands (and characters) that have their own skin or collection of skins within Fortnite, highlighting the popularity of the video game internationally and the importance of positioning themselves in front of it.

    Experts in digital marketing

    At Samy we are experts in digital marketing and we can help your brand to position itself in different ways within the gaming industry. From our agency Share, we have launched a whitepaper on the growing importance of the industry.

    In addition, SamyRoad, as experts in influencer marketing, can help you find the perfect campaign with industry-focused profiles.

    If you want to know more or are curious to see what we can do for you, don’t hesitate to contact us.

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  • In-Stream Ads by topic, the new Facebook feature

    Date: June 20, 2021

    Category: Social Media

    Image credit: Will Francis

    If you’re talking to everyone, you’re talking to no one

    This is the premise of generic ads or content videos that do not have a clear target audience. Now this is going to change.

    Facebook continues to improve its technical features to help retailers and content creators maximise both their impact and their ability to optimise the audience they are targeting with their ads.

    Although still in beta, the platform has launched a new way to filter the type of video ads to be shown by topics, allowing for even more customisation of the user and potential consumer experience.

    Where can I add them?

    These ads can appear before, during or after the video, or even be static images that accompany it. The minimum time an ad can be shown in a video with automation enabled is 30 seconds, if it is a static image, and 45 seconds if it is a video.

    In order for a content creator to be eligible to add this type of ad, they must have a series of minimum requirements: 10,000 followers or more, 600,000 total minutes with views in the last 60 days, with at least 60,000 minutes of their live videos viewed and a minimum of 5 active videos on their page.

    With ad automation and the algorithm, the platform is trying to get closer to optimising the ads it displays. In this case, Facebook’s ad auction system detects the best time to show an ad to the user.

    In order to choose the best type of ad to show on the videos you need to have some things in consideration:

    • Before the video: These ads, showed before the video, are targeted for users actively searching for an specific content. More views equal more payments for the creator of the content where the ads are showed.
    • During the video: This kind of ad is perfect for videos with natural breaks. Most of the videos are discovered in the news feed of the platform, we recommend creators to schedule their content to show ads during the video.
    • Image ads: these ads are static images displayed below the content. They are perfect for videos where it’s difficult to insert publicity.
    • After the video: This kind of ad can be shown to viewers who did not see ads before the video or image advertising.

    What else is new?

    This is not the only new feature the platform is introducing for advertisers, as it is also currently testing sticker ads that creators and advertisers will be able to add to their stories.  This type of advertising will allow creators to monetise their Facebook stories, receiving part of the profits generated by these stickers.

    In addition, Instagram, a platform owned by Facebook, is testing Reel ads. These ads can be a maximum of 30 seconds and will allow users to comment on them, like, view, save, share or skip them.

    There are undoubtedly many new features coming to the different social networks that will help brands and creators to maximise their advantages and optimise their content.

    Want to know more?

    In SamyRoad we are experts in social networks, if you want to know how we can help you do not hesitate to contact us.

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  • Most popular content on Instagram for your brand

    Date: May 26, 2021

    Categories: Influencer Marketing, Lists, Social Media

    Popular content for brands to post on Instagram

     

    Instagram is the king of social networks. There is still no doubt about this statement, as it is currently chosen by more than 1.2 billion users, the one that generates the most engagement and the one preferred by influencers, brands and users.

    On Instagram, 90% of users follow a brand, and shoppable posts can increase brand traffic by more than 2,600%. But, what content is most popular when it comes to brands?

    User Generated Content

    User Generated Content on Instagram

    UGC is very popular on social networks and Instagram is no exception. Brands can and should take advantage of content generated by users and customers. It’s real, honest content and shows the real consumer reception of your product.

    Behind-the-scenes Shots

    Behind-the-scenes shots is a popular content on Instagram

    People are curious by nature, a behind-the-scenes is always a good way to show how work is done and to show things never seen before by the user. Behind-the-scenes videos always generate great impact and interest no matter what you are talking about.

    Teaser Product

    Teaser your products

    Without a doubt, teaser content is a classic. Creating buzz by generating teaser posts to present a product is always a good idea. It increases engagement, people will want and try to find out what it is, especially if the teaser content is well done.

    Real-time Trends

    Keep it up with trends! Generating content following real-time trends is a must in social media. It is essential to have a good social listening strategy to know what is happening and always keep in mind the challenges and types of content that are popular at any given moment.

    Carousel Posts To improve your Information Sharing

    Data, tips or lists of information and curiosities are becoming more and more popular. People like to be informed in a quick way and this kind of information pills generate interest and curiosity. It is a very popular style of branded content.

    Memes are Taking Over

    Memes are popular content on Instagram

    Don’t be afraid of corporate memes! Although Twitter is the main social network for this humorous content, many are already taking up the format on Instagram. Branded content memes are becoming increasingly popular, but it is important to know how to use them correctly.

    Branded AR Filters

    Instagram filters never go out of fashion. They are easy to create and people like them, especially if they are absurd. A brand can create filters to promote items, that are just for fun or that serve to generate a challenge.The options are varied, you just have to be bold.

    Do you need help with your Instagram strategy?

    In SamyRoad we are experts in social media and influencer marketing, if you are curious to know more or want to know how we can help you, do not hesitate to contact us.

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