L’Oréal Paris

Date: March 23, 2018

Category: Beauty & Pharma

The one where we won two Youtube Awards together with L’ORÉAL PARIS
CLIENT: L’Oréal Paris
PROJECT: #LoRealDelMaquillaje
COUNTRY: Spain

The Ask
L’Oréal Paris was seeking to create a web series to ignite conversation with their consumers and to elevate the brand to a loved brand status

The SfB Solution
Conceptualization and production of a weekly webseries hosted by famous Youtubers, starring challenges, giveaways, etc. and ultimately engaging the audience in order to make them feel part of the L’Oréal Paris family

The Key figures
30% organic views
2 Youtube Ads Leaderboard Awards

kpop

The power of ambassadors: Kpop x Luxury edition 

Date: February 3, 2023

Even the biggest luxury brands can take their game even higher with the correct choice of ambassadors and representatives. This is such the case of Dior with Kpop singer and BTS member Park Jimin. We might believe that there are brands that “already made it”, that do not need more upgrades or changes or are already so positioned that they just follow their own rules, but that’s far away from the truth. All brands need to move forward, based on their values and improve what they do by listening to their customers’ to meet their needs and desires. That was the

Live shopping

It’s the most wonderful time of the year for Live Shopping

Date: December 20, 2022

Live shopping or social e-commerce happens on our social media platforms in real-time. How does it work? The brand or one of its influencers shares in real time what products are for sale, their benefits, and even the brand’s favourite products. It reminds us a bit of what we used to see back in time with telecommerce programs; the brand would deeply explain every product in each category.  Why should we consider using this tactic as a brand for holiday and after-holiday sales?  As mentioned in our “Consumer Trends 2022” report, by 2026, 60% of millennial and Gen Z consumers

Holiday season

Holiday season Influencer Marketing: Playing to win

Date: December 2, 2022

Brands’ competition is at its peak during the holiday season, and the race has already started.  Over the last five years, holiday sales in November and December have averaged about 19% of total retail sales*, most of which were driven successfully by influencer marketing strategies. More precisely, 49%* of Christmas sales happen during Black Friday and Cyber Monday, but there’s still that 51%* will purchase all the Christmas gifts during the following month. Holiday influencer marketing campaigns are typically prepared well in advance to benefit from this crucial sales period. How to approach Holiday season campaigns From micro- to nano-influencer