Elvive by L’Oréal Paris

Date: April 4, 2018

Category: Beauty & Pharma

The one with the hair Manifesto
CLIENT: Elvive by L’Oréal Paris
PROJECT: #MiCabelloComoNuevo
COUNTRY: Mexico

The Ask
Elvive was seeking to talk about hair reparation from a different perspective, putting some distance with the traditional functional approach.

The SfB Solution
Conceptualization of a content and influencer plan under the #MiCabelloComoNuevo campaign, designed from a more emotional angle, with the ultimate goal of impacting on the younger female audience.

The Key figures
2.2M impacts
70+ influencer-generated pieces

    

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