Crave Crush

Date: April 4, 2018

Category: Beauty & Pharma

The one with all the healthy people
CLIENT: Crave Crush
PROJECT: #CrushYourCravings
COUNTRY: United States

The Ask
As a new launch, Crave Crush was looking to position their product in a healthy- lifestyle audience and to produce high quality, scalable content

The SfB Solution
Audit and recommendation of over 100 profiles + Negotiation and management of final 10 influencers + Delivery of more than 100 pieces of content, including product reviews

The Key figures
+100 content pieces
10 influencers, including an Olympic athlete

    

NFTs can be the tipping point of a 360 business

Date: June 23, 2022

Several content creators and entertainment personalities have joined the NFT craze.  People still struggle to understand NFTs, which continues to give the feeling that the majority who bet on them are looking more for speculation on the asset than for their benefit. World’s Famous NFTs Some of the most famous NFTs in the world are valued at millions of dollars and their main characters are becoming the new Mona Lisa of our time.  There are world-famous NFTs artists such as Beeple, a digital artist. He created a series of digital art called Everyday, where the artist created one piece daily.

Virtual Influencers, a new horizon in Advocate Marketing

Virtual Influencers are the new avatars that live on Instagram, TikTok, Facebook, Twitter, and different brands’ advertising campaigns. Over the last few years, virtual influencers have been a growing reality of internet interaction, and their influence is such that some of them have managed to collaborate with some of the world’s biggest brands. Although they are not real people, virtual influencers (an avatar created digitally) seek to create a community on social networks and show a lifestyle like anyone else. Brands collaborate with them to create advertising campaigns because of their continued growth and high engagement. NOT THE FIRST VIRTUAL

Instagram Avatar: Your Profile Pic for the Metaverse

“Avatars are a key building block for the future of personal identity in the Metaverse,”  said Adam Mosseri, Head of Instagram.  Said and done. Instagram has announced/released a new feature that is oriented to keep getting closer to the Metaverse. We are talking about its new avatars.  The Metaverse is a big puzzle, still to be understood and defined, but these digital personas are the first part of the puzzle.  Instagram Avatars are customizable 3D personas, and they can reproduce your physical features or reflect how you want to be perceived online. Adam Mosseri states that these avatars will be