The one where we taught SABADELL’s consumers how to use their e-wallet
CLIENT: Sabadell
PROJECT: #SabadellWallet
COUNTRY: Spain
The Ask
The bank was seeking to generate awareness on the easiness to use and benefits of Sabadell Wallet
The SfB Solution
Conceptualization of 3 different, every day moments of use of the app + production of three educational videos featuring the easiness of the app + recruitment of the video’s protagonists via Shinebuzz
The Key figures
3 videos
1M reach
Date: March 19, 2023
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Category: Influencer Marketing
Do you know how when you are shopping for a product, you are more likely to choose a brand that you have heard of before, rather than one that is totally unfamiliar to you? That’s called brand awareness, and it plays a big role in shaping our purchasing decisions. Brand awareness is all about how familiar consumers are with a particular brand, and depending on that, they would be more likely to consider it when making a purchase. That’s why building brand awareness is such an important part of any marketing strategy: it could be a decision changer. To get
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Category: Influencers
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