L’Oréal Paris
The one where we won two Youtube Awards together with L’ORÉAL PARIS CLIENT: L’Oréal Paris PROJECT: #LoRealDelMaquillaje COUNTRY: Spain The Ask L’Oréal Paris was seeking to create a web series to ignite conversation with their consumers and to elevate the brand to a loved brand status The SfB Solution Conceptualization and production of a weekly webseries hosted by famous Youtubers, starring challenges, giveaways, etc. and ultimately engaging the audience in order to make them feel part of the L’Oréal Paris family The Key figures 30% organic views 2 Youtube Ads Leaderboard Awards