The one with the 21-day challenge CLIENT: Pfizer PROJECT: EmergenC COUNTRY: Mexico The Ask The client was looking to communicate a daily use of the product, positioning EmergenC as the perfect ally to keep up with a busy agenda The SfB Solution Conceptualization of the #EmergenCTodosLosDias 21 day challenge + identification of 15 profiles through Shinebuzz in the following territories: healthy, adrenaline, foods & Lifestyle The Key figures 15 influencers 15M impacts
The one where we travelled to Peru CLIENT: Perú (Tourism Bureau) PROJECT: #EntdeckeDichInPeru COUNTRY: Germany The Ask The client was looking to publicize and drive Tourists to specific areas of the country The SfB Solution Via Shinebuzz we identified 3 German Vloggers to travel and create content and produced a spectacular aftermovie of the experience The Key figures 33M Impacts EMV 4x higher than average
The one with all the healthy people CLIENT: Crave Crush PROJECT: #CrushYourCravings COUNTRY: United States The Ask As a new launch, Crave Crush was looking to position their product in a healthy- lifestyle audience and to produce high quality, scalable content The SfB Solution Audit and recommendation of over 100 profiles + Negotiation and management of final 10 influencers + Delivery of more than 100 pieces of content, including product reviews The Key figures +100 content pieces 10 influencers, including an Olympic athlete
The one where we helped FOX connect with their audience CLIENT: FOX CHANNELS PROJECT: HI PORTUGAL! COUNTRY: Portugal The Ask Fox Channels launched a new corporate campaign transversal to all their TV networks. The goal was to connect their audience to their content, creating a engagement-oriented campaign called Hi Portugal! The SfB Solution Identification of influencers through ShineBuzz + creation of an engagement based campaign where influencers reacted live when they favorite Hollywood star said “Hello” on camera directly to them The Key figures 47 pieces of influencer-generated content 1.1M organic impressions
The one where we increased MICROSOFT’s brand awareness CLIENT: MICROSOFT PROJECT: #BossLadies COUNTRY: Portugal The Ask Microsoft was looking to increase brand awareness and to create high quality content for their digital channels, increasing the loved brand status in Portugal. The SfB Solution Conceptualization of the #BossLadies campaign, identification of successful professional women through Shinebuzz and production of branded content. The Key figures 29 pieces of influencer-generated content $0,10 cost per interaction And we made it to the press!
The one where we helped CORONA build a Community CLIENT: Corona PROJECT: #ThisIsLiving COUNTRY: Spain The Ask The brand was seeking to create the Corona Community inspired in the following territories: Music, Travel, Lifestyle and Surf The SfB Solution Identification of influencers through ShineBuzz + negotiation, management and monitoring of 17 influencers The Key figures 10M total impacts 6,3% engagement rate
The one where we taught SABADELL’s consumers how to use their e-wallet CLIENT: Sabadell PROJECT: #SabadellWallet COUNTRY: Spain The Ask The bank was seeking to generate awareness on the easiness to use and benefits of Sabadell Wallet The SfB Solution Conceptualization of 3 different, every day moments of use of the app + production of three educational videos featuring the easiness of the app + recruitment of the video’s protagonists via Shinebuzz The Key figures 3 videos 1M reach
The one where we helped BBVA to engage with Millennials full of fresh, world-changing ideas CLIENT: BBVA PROJECT: #BlueBBVAChallenge COUNTRY: Spain The Ask The bank was seeking to increase the notoriety of their program within the target (18-29 YOs), ensuring a minimum number of applications for the Online training The SfB Solution Production of an inspirational piece of branded content and identification of 5 profiles via Shinebuzz to help distribute the content and get new applications The Key figures +150% applications 9,7% engagement rate
The one with the hair Manifesto CLIENT: Elvive by L’Oréal ParisPROJECT: #MiCabelloComoNuevoCOUNTRY: Mexico The Ask Elvive was seeking to talk about hair reparation from a different perspective, putting some distance with the traditional functional approach. The Solution Conceptualization of a content and influencer plan under the #MiCabelloComoNuevo campaign, designed from a more emotional angle, with the ultimate goal of impacting on the younger female audience. The Key figures 2.2M impacts70+ influencer-generated piece
The one where we gave thanks to our heroes CLIENT: Loewe PROJECT: #7LoeweAnónimo COUNTRY: Spain The Ask For the launch of its new perfume, Loewe needed to create a story starring honest and elegant spokespeople who truly represented the perfume’s exclusive nature The SfB Solution Conceptualization of the #7LoeweAnonimo campaign, identification of high-end profiles through Shinebuzz and production of 8 pieces of branded content created by Samy Media House The Key figures 4.4M reach 1.2M$ EMV