Holiday season Influencer Marketing: Playing to win
Brands’ competition is at its peak during the holiday season, and the race has already started. Over the last five years, holiday sales in November and December have averaged about 19% of total retail sales*, most of which were driven successfully by influencer marketing strategies. More precisely, 49%* of Christmas sales happen during Black Friday and Cyber Monday, but there’s still that 51%* will purchase all the Christmas gifts during the following month. Holiday influencer marketing campaigns are typically prepared well in advance to benefit from this crucial sales period. How to approach Holiday season campaigns From micro- to nano-influencer