Author: Ana Pulido

Posts by Ana Pulido

NFTs can be the tipping point of a 360 business

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Several content creators and entertainment personalities have joined the NFT craze.  People still struggle to understand NFTs, which continues to give the feeling that the majority who bet on them are looking more for speculation on the asset than for their benefit. World’s Famous NFTs Some of the most famous NFTs in the world are valued at millions of dollars and their main characters are becoming the new Mona Lisa of our time.  There are world-famous NFTs artists such as Beeple, a digital artist. He created a series of digital art called Everyday, where the artist created one piece daily.

Virtual Influencers, a new horizon in Advocate Marketing

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Virtual Influencers are the new avatars that live on Instagram, TikTok, Facebook, Twitter, and different brands’ advertising campaigns. Over the last few years, virtual influencers have been a growing reality of internet interaction, and their influence is such that some of them have managed to collaborate with some of the world’s biggest brands. Although they are not real people, virtual influencers (an avatar created digitally) seek to create a community on social networks and show a lifestyle like anyone else. Brands collaborate with them to create advertising campaigns because of their continued growth and high engagement. NOT THE FIRST VIRTUAL

Instagram Avatar: Your Profile Pic for the Metaverse

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“Avatars are a key building block for the future of personal identity in the Metaverse,”  said Adam Mosseri, Head of Instagram.  Said and done. Instagram has announced/released a new feature that is oriented to keep getting closer to the Metaverse. We are talking about its new avatars.  The Metaverse is a big puzzle, still to be understood and defined, but these digital personas are the first part of the puzzle.  Instagram Avatars are customizable 3D personas, and they can reproduce your physical features or reflect how you want to be perceived online. Adam Mosseri states that these avatars will be

HAPPY ANNIVERSARY TO THE BIGGEST WORK NETWORK

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Today, May 5, we celebrate Linkedin´s 19th anniversary, the most extensive network globally.  Like many big ideas, LinkedIn started in the living room of co-founder Reid Hoffman. And its primary goal was and is to provide a space to help people build their work network—a place where anybody can find a job or find someone to work with.  Nineteen years later, Linkedin has 1.4 billion users, of which 84% use the platform to strengthen their professional network, 20% follow brands, and 11% read the news.  According to Statista, marketers state that they will use LinkedIn a 55% more as a

Virtual Influencers: The New Reality

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Virtual Influencers are the new avatars that live on Instagram, TikTok, Facebook, Twitter, and different brands’ advertising campaigns. Over the last few years, virtual influencers have been a growing reality of internet interaction, and their influence is such that some of them have managed to collaborate with large companies. Although they are not real people, virtual influencers (an avatar created digitally) seek to create a community on social networks and show a lifestyle like anyone else. Because of their continued growth and high engagement, large companies choose them to create advertising collaborations. Not the first virtual influencer We tend to

Exploring Metaverse Fashion Week: What’s the opportunity for influencers?

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    The first-ever Metaverse Fashion Week took place in Decentraland from March 24th to the 27th.  Over 60 different fashion brands showcased more than 500 looks throughout the event.  From virtual runways, meets with designers to opening stores and afterparty events, the MVFW was one of the biggest game-changers for the fashion industry we have ever experienced.  The MVFW opened their audience from a small niche to a vast audience; anybody on Decentraland could assist since it was free. Visitors could buy NFTs of the fashion brands using cryptocurrency MANA’s platform through their digital wallets. They could either buy

“Just setting up my twittr”

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  Fifteen years ago, Twitter was born. However, this is not viral on Twitter. What’s viral today is the Korean singer Seulgi, the Boeing 737 crash in China and the Barcelona Club victory. The trending topics on Twitter are sometimes trivial, and others are not. It’s been part of Twitter’s identity from the first day it started and from the first-ever tweet, “Just setting up my twitrr,” Dorsey posted.  At first, Twitter was nothing more than an internal communication tool for Odeo, a small San Francisco podcast company. Above all, its first users dealt with the blandest everyday topics until August

Pinterest jumps into the social e-commerce race

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  Pinterest, with 459 million monthly active users (MAUs) worldwide, is fifth in the list of the preferred social media platforms for purchasing, chosen by only 3% of the consumers. Meanwhile, with 1 billion MAUs and 500 million users every day, Instagram is positioned as the second most preferred social eCommerce platform, chosen by 23% of surveyed consumers, and only behind Facebook. (Source: Statista). Pinterest is determined to transform its site into a 360 shopping destination.  Pinterest’s latest ambition is to grow online shopping and advertising by offering checkout functionality to customers.  Brands and advertisers will promote their products to

Instagram’s new payment model is here 

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  Facebook-owned Instagram has announced a move that could allow creators to monetize their profiles by introducing a new monthly subscription button.  Until now creators have had to rely on displaying ads and sponsored content on their accounts, but with competition from social media sites such as TikTok, the platform has been trying to develop new features to stay relevant and entice new users. What exactly are users being paid for? The subscription feature will allow users to subscribe to creators’ accounts on Instagram for a monthly fee that could range from $0.99 to $9.99 a month. According to The

The future of live commerce

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In an age where everything moves fast, live videos have been rapidly on the rise on social media. They first appeared on sites like Facebook, YouTube, and Instagram, but other platforms for this type of content are emerging. Live videos are very popular among Millennials and Gen Z and this trend also indicates the increasing importance of live e-commerce. To stay relevant, brands need to understand the value of live e-commerce and take advantage of it. Live shopping is happening on two fronts. One is on social media platforms such as Facebook, Tik Tok, Twitch, and Facebook, which make it