Influencers who become life influences

During the last years, we have experienced different adversities that have made us depend even more on the media to be able to inform our knowledge and learn how to face these challenges. This is nothing new. Since the first newspaper appeared in England in 1702, the media have served, apart from communicating news, as a tool for disseminating information to society. Today, however, younger generations, like Alpha, have exchanged traditional media for social media platforms. These new media platforms must also be understood as a change in how the message is spread and received. An influencer no longer only

Virtual Influencers, a new horizon in Advocate Marketing

Virtual Influencers are the new avatars that live on Instagram, TikTok, Facebook, Twitter, and different brands’ advertising campaigns. Over the last few years, virtual influencers have been a growing reality of internet interaction, and their influence is such that some of them have managed to collaborate with some of the world’s biggest brands. Although they are not real people, virtual influencers (an avatar created digitally) seek to create a community on social networks and show a lifestyle like anyone else. Brands collaborate with them to create advertising campaigns because of their continued growth and high engagement. NOT THE FIRST VIRTUAL

Social animals and the future of social media

I feel very fortunate to be part of the generation that experienced the transition from the analogue to the digital world. I was neither too old nor too young. It allowed me to understand the potential of new technologies and simultaneously experience it as something almost magical: the first email, the first web page, the first search engine… A new world to be discovered, and every day was an adventure. But the unforgettable memory that blew my mind was when I was visiting a friend, and he showed me the chat on a page called ole.com. He said, “I’m talking

NFTs can be the tipping point of a 360 business

Several content creators and entertainment personalities have joined the NFT craze.  People still struggle to understand NFTs, which continues to give the feeling that the majority who bet on them are looking more for speculation on the asset than for their benefit. World’s Famous NFTs Some of the most famous NFTs in the world are valued at millions of dollars and their main characters are becoming the new Mona Lisa of our time.  There are world-famous NFTs artists such as Beeple, a digital artist. He created a series of digital art called Everyday, where the artist created one piece daily.

Instagram Avatar: Your Profile Pic for the Metaverse

“Avatars are a key building block for the future of personal identity in the Metaverse,”  said Adam Mosseri, Head of Instagram.  Said and done. Instagram has announced/released a new feature that is oriented to keep getting closer to the Metaverse. We are talking about its new avatars.  The Metaverse is a big puzzle, still to be understood and defined, but these digital personas are the first part of the puzzle.  Instagram Avatars are customizable 3D personas, and they can reproduce your physical features or reflect how you want to be perceived online. Adam Mosseri states that these avatars will be

Virtual Influencers: The New Reality

Virtual Influencers are the new avatars that live on Instagram, TikTok, Facebook, Twitter, and different brands’ advertising campaigns. Over the last few years, virtual influencers have been a growing reality of internet interaction, and their influence is such that some of them have managed to collaborate with large companies. Although they are not real people, virtual influencers (an avatar created digitally) seek to create a community on social networks and show a lifestyle like anyone else. Because of their continued growth and high engagement, large companies choose them to create advertising collaborations. Not the first virtual influencer We tend to

Exploring Metaverse Fashion Week: What’s the opportunity for influencers?

    The first-ever Metaverse Fashion Week took place in Decentraland from March 24th to the 27th.  Over 60 different fashion brands showcased more than 500 looks throughout the event.  From virtual runways, meets with designers to opening stores and afterparty events, the MVFW was one of the biggest game-changers for the fashion industry we have ever experienced.  The MVFW opened their audience from a small niche to a vast audience; anybody on Decentraland could assist since it was free. Visitors could buy NFTs of the fashion brands using cryptocurrency MANA’s platform through their digital wallets. They could either buy

“Just setting up my twittr”

Fifteen years ago, Twitter was born. However, this is not viral on Twitter. What’s viral today is the Korean singer Seulgi, the Boeing 737 crash in China and the Barcelona Club victory. The trending topics on Twitter are sometimes trivial, and others are not. It’s been part of Twitter’s identity from the first day it started and from the first-ever tweet, “Just setting up my twitrr,” Dorsey posted.  At first, Twitter was nothing more than an internal communication tool for Odeo, a small San Francisco podcast company. Above all, its first users dealt with the blandest everyday topics until August 3,

Pinterest jumps into the social e-commerce race

Pinterest, with 459 million monthly active users (MAUs) worldwide, is fifth in the list of the preferred social media platforms for purchasing, chosen by only 3% of the consumers. Meanwhile, with 1 billion MAUs and 500 million users every day, Instagram is positioned as the second most preferred social eCommerce platform, chosen by 23% of surveyed consumers, and only behind Facebook. (Source: Statista). Pinterest is determined to transform its site into a 360 shopping destination.  Pinterest’s latest ambition is to grow online shopping and advertising by offering checkout functionality to customers.  Brands and advertisers will promote their products to users

Instagram’s new payment model is here 

Facebook-owned Instagram has announced a move that could allow creators to monetize their profiles by introducing a new monthly subscription button.  Until now creators have had to rely on displaying ads and sponsored content on their accounts, but with competition from social media sites such as TikTok, the platform has been trying to develop new features to stay relevant and entice new users. What exactly are users being paid for? The subscription feature will allow users to subscribe to creators’ accounts on Instagram for a monthly fee that could range from $0.99 to $9.99 a month. According to The Verge,