The power of ambassadors: Kpop x Luxury edition 

Even the biggest luxury brands can take their game even higher with the correct choice of ambassadors and representatives. This is such the case of Dior with Kpop singer and BTS member Park Jimin. We might believe that there are brands that “already made it”, that do not need more upgrades or changes or are already so positioned that they just follow their own rules, but that’s far away from the truth. All brands need to move forward, based on their values and improve what they do by listening to their customers’ to meet their needs and desires. That was the

It’s the most wonderful time of the year for Live Shopping

Live shopping or social e-commerce happens on our social media platforms in real-time. How does it work? The brand or one of its influencers shares in real time what products are for sale, their benefits, and even the brand’s favourite products. It reminds us a bit of what we used to see back in time with telecommerce programs; the brand would deeply explain every product in each category.  Why should we consider using this tactic as a brand for holiday and after-holiday sales?  As mentioned in our “Consumer Trends 2022” report, by 2026, 60% of millennial and Gen Z consumers

The power of creativity within Influencer Marketing

It is undeniable that today’s creativity and advertising go hand in hand with social media platforms. The familiarity that this new way of targeting the consumer transmits has managed to achieve an even more significant impact in a short time than traditional media. However, is it worth it when it comes to generating content? The answer is no. Although the platforms have achieved excellent results in recent years, the truth is that the consumer needs new stimuli. The excess of advertising is becoming increasingly exhausting and is beginning to generate rejection among the audience. How to solve it? Brands are

TikTok Ads: How to get started

TikTok Ads provides you with plenty of options to advertise on the platform. But first of all, it is important to recognize that TikTok has taken the internet by storm in recent months and a few years, and it’s not showing any signs of slowing down.  The platform has been downloaded over 2 billion times and has over 800 million active monthly users.  And with users spending an average of 52 minutes per day on the app, it’s no wonder that brands are starting to take notice and need to invest. If you’re thinking about using TikTok for your business,

Twitch and its new frontiers in content creation

A new entertainment channel and new frontiers The possibility for streamers to adapt classic entertainment (series, movies…) to the virtual world is something that has not stopped growing since the appearance of Twitch.  The Twitch series consists of grouping many content creators in a specific game. Once in the game, streamers generally follow a roll. Some are heroes, others villains, and others are. The game and the roles create a scenario where various plots occur, as diverse as the series’ participants or the game’s possibilities and new frontiers. What kind of entertainment? Although the concept of “series” is not new,

Influencers who become life influences

During the last years, we have experienced different adversities that have made us depend even more on the media to be able to inform our knowledge and learn how to face these challenges. This is nothing new. Since the first newspaper appeared in England in 1702, the media have served, apart from communicating news, as a tool for disseminating information to society. Today, however, younger generations, like Alpha, have exchanged traditional media for social media platforms. These new media platforms must also be understood as a change in how the message is spread and received. An influencer no longer only

Virtual Influencers, a new horizon in Advocate Marketing

Virtual Influencers are the new avatars that live on Instagram, TikTok, Facebook, Twitter, and different brands’ advertising campaigns. Over the last few years, virtual influencers have been a growing reality of internet interaction, and their influence is such that some of them have managed to collaborate with some of the world’s biggest brands. Although they are not real people, virtual influencers (an avatar created digitally) seek to create a community on social networks and show a lifestyle like anyone else. Brands collaborate with them to create advertising campaigns because of their continued growth and high engagement. NOT THE FIRST VIRTUAL

Social animals and the future of social media

I feel very fortunate to be part of the generation that experienced the transition from the analogue to the digital world. I was neither too old nor too young. It allowed me to understand the potential of new technologies and simultaneously experience it as something almost magical: the first email, the first web page, the first search engine… A new world to be discovered, and every day was an adventure. But the unforgettable memory that blew my mind was when I was visiting a friend, and he showed me the chat on a page called ole.com. He said, “I’m talking

NFTs can be the tipping point of a 360 business

Several content creators and entertainment personalities have joined the NFT craze.  People still struggle to understand NFTs, which continues to give the feeling that the majority who bet on them are looking more for speculation on the asset than for their benefit. World’s Famous NFTs Some of the most famous NFTs in the world are valued at millions of dollars and their main characters are becoming the new Mona Lisa of our time.  There are world-famous NFTs artists such as Beeple, a digital artist. He created a series of digital art called Everyday, where the artist created one piece daily.

Instagram Avatar: Your Profile Pic for the Metaverse

“Avatars are a key building block for the future of personal identity in the Metaverse,”  said Adam Mosseri, Head of Instagram.  Said and done. Instagram has announced/released a new feature that is oriented to keep getting closer to the Metaverse. We are talking about its new avatars.  The Metaverse is a big puzzle, still to be understood and defined, but these digital personas are the first part of the puzzle.  Instagram Avatars are customizable 3D personas, and they can reproduce your physical features or reflect how you want to be perceived online. Adam Mosseri states that these avatars will be