Author: Ana Pulido

Do you know how when you are shopping for a product, you are more likely to choose a brand that you have heard of before, rather than one that is totally unfamiliar to you? That’s called brand awareness, and it plays a big role in shaping our purchasing decisions. Brand awareness is all about how familiar consumers are with a particular brand, and depending on that, they would be more likely to consider it when making a purchase. That’s why building brand awareness is such an important part of any marketing strategy: it could be a decision changer.  To get

Even the biggest luxury brands can take their game even higher with the correct choice of ambassadors and representatives. This is such the case of Dior with Kpop singer and BTS member Park Jimin. We might believe that there are brands that “already made it”, that do not need more upgrades or changes or are already so positioned that they just follow their own rules, but that’s far away from the truth. All brands need to move forward, based on their values and improve what they do by listening to their customers’ to meet their needs and desires. That was the

Live shopping or social e-commerce happens on our social media platforms in real-time. How does it work? The brand or one of its influencers shares in real time what products are for sale, their benefits, and even the brand’s favourite products. It reminds us a bit of what we used to see back in time with telecommerce programs; the brand would deeply explain every product in each category.  Why should we consider using this tactic as a brand for holiday and after-holiday sales?  As mentioned in our “Consumer Trends 2022” report, by 2026, 60% of millennial and Gen Z consumers

It is undeniable that today’s creativity and advertising go hand in hand with social media platforms. The familiarity that this new way of targeting the consumer transmits has managed to achieve an even more significant impact in a short time than traditional media. However, is it worth it when it comes to generating content? The answer is no. Although the platforms have achieved excellent results in recent years, the truth is that the consumer needs new stimuli. The excess of advertising is becoming increasingly exhausting and is beginning to generate rejection among the audience. How to solve it? Brands are

During the last years, we have experienced different adversities that have made us depend even more on the media to be able to inform our knowledge and learn how to face these challenges. This is nothing new. Since the first newspaper appeared in England in 1702, the media have served, apart from communicating news, as a tool for disseminating information to society. Today, however, younger generations, like Alpha, have exchanged traditional media for social media platforms. These new media platforms must also be understood as a change in how the message is spread and received. An influencer no longer only