Pfizer

The one with the 21-day challenge
CLIENT: Pfizer
PROJECT: EmergenC
COUNTRY: Mexico

The Ask
The client was looking to communicate a daily use of the product, positioning EmergenC as the perfect ally to keep up with a busy agenda

The SfB Solution
Conceptualization of the #EmergenCTodosLosDias 21 day challenge + identification of 15 profiles through Shinebuzz in the following territories: healthy, adrenaline, foods & Lifestyle

The Key figures
15 influencers
15M impacts