Loewe

The one where we gave thanks to our heroes
CLIENT: Loewe
PROJECT: #7LoeweAnónimo
COUNTRY: Spain

The Ask
For the launch of its new perfume, Loewe needed to create a story starring honest and elegant spokespeople who truly represented the perfume’s exclusive nature

The SfB Solution
Conceptualization of the #7LoeweAnonimo campaign, identification of high-end profiles through Shinebuzz and production of 8 pieces of branded content created by Samy Media House

The Key figures
4.4M reach
1.2M$ EMV