BBVA

The one where we helped BBVA to engage with Millennials full of fresh, world-changing ideas
CLIENT: BBVA
PROJECT: #BlueBBVAChallenge
COUNTRY: Spain

The Ask
The bank was seeking to increase the notoriety of their program within the target (18-29 YOs), ensuring a minimum number of applications for the Online training

The SfB Solution
Production of an inspirational piece of branded content and identification of 5 profiles via Shinebuzz to help distribute the content and get new applications

The Key figures
+150% applications
9,7% engagement rate