Technology Suite

DIGITAL STRATEGY AUDIT

WE MEASURE THE REPUTATION OF YOUR BRAND AND COMPARE IT TO YOUR COMPETITOR

SAI is the first index that allows you to measure your brand’s digital reputation and compare it with the competition.
Through this measurement, we can delve into the idiosyncrasy of your brand to better understand its current positioning and opportunities.

TRENDS & CONTENT

WE ANALYZE THE LATEST CONSUMER TRENDS AND SOCIAL MEDIA CONTENT

We identify the subjects with the highest volume of mentions and interactions through social listening, allowing us to identify the content that generates the most traction among the audience.

INFLUENCERS IDENTIFICATION

OVER 120 MILLION CREATORS TO FIND YOUR MATCH

We use ShineBuzz, our Artificial Intelligence Technology, to help analyze and identify the right match among 120M KOL to conduct successful campaigns on social networks.

IDENTIFY NICHE INFLUENCERS

SEARCH NON-INFLUENTIAL CHARACTERS THROUGH SOCIAL NETWORKS

We use our advanced analytics tools to identify those profiles influencing the conversation on social media in a specific territory. It helps us identify non categorize profiles as influencers that influence consumers in a particular area.

AUDIENCE INTERESTS

DETERMINE THE INFLUENCER’S AUDIENCE AREAS OF INTEREST BASED ON THE CONTENT THEY INTERACT WITH

We can have an approximation of the followers’ interests thanks to:

– Caption Texts
– Mentions
– #Hashtags
– Location Tags

BRAND AFFINITY

THE AFFINITY BETWEEN THE INFLUENCER AND THE BRANDS PROFILE

An index that analyzes the affinity of an influencer with the social profile of a brand by crossing data on:

– Areas of interest
– Mentions of the brand in the influencer’s profile
– Similarity of audiences (age, gender, location).

INFLUENCERS NEGOTIATION

WE IDENTIFY THE BEST PRICE FOR EACH INFLUENCER

Our technology provides us with the optimal benchmark price for each influencer, taking into account the following data:

– Performance KPIs
– Demographics
– Platforms and formats

In addition to this price for each type of content, we can find the average cost based on the history of campaigns carried out with SamyRoad.

RESULTS PREDICTION

FROM THE BEGINNING, WE ANTICIPATE THE RESULT TO OPTIMISE THE CAMPAIGN

Thanks to the information we collect through the suite, we obtain overall results in campaigns and organic publications from each influencer. And providing a market benchmark for similar influencers: based on their followers and published content.

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RESULTS MEASUREMENT AND REPORTING

WE MEASURE THE RESULT OF THE CAMPAIGN IN DETAIL AND MEASURE THE IMPACT OF INFLUENCER MARKETING ON THE PERCEPTION OF YOUR BRAND

We monitor the performance of the campaigns and analyse the KPIs of each publication comparatively to determine the performance of each influencer.

– Type of influencer used (micro, macro, lifestyle, gamer, etc.)
– Interactions generated
– Content quality (format, message, product placement, etc.)

Based on this analysis, we compare the influencer strategy of your competitors.